Senior CRM & Lifecycle Executive

Triumph Motorcycles Limited; Hinckley; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Annual Leave

Pension Scheme

Life Assurance 6x salary

Medical insurance discount

Motorcycle purchase discount

Motorcycle lease

Discounted clothing/parts

Vendor discounts

Job summary

Triumph Motorcycles Limited in Hinckley invites applications for a Global CRM Executive to plan, build and deliver data-led campaigns using Microsoft Dynamics 365. You will create email journeys, manage segments and optimise customer journeys to drive engagement and sales.

Working with the Global CRM & Lifecycle Manager, you’ll deploy campaigns globally, support eCommerce and recall notices, and produce reports with Power BI/Tableau.

Qualifications

• GCSE Maths & English at Grade C/4 or above.
• Experience with Microsoft Dynamics 365 Customer Insights - Journeys (Real-time Marketing) or similar.
• Understanding of lifecycle marketing, segmentation and campaign measurement.
• HTML/CSS knowledge for email development and troubleshooting.
• Experience with Power BI or Tableau for reporting.
• Experience handling large datasets.

Responsibilities

• Plan, build and deliver CRM campaigns, automated journeys and global email communications.
• Create and manage customer segments using behavioural and transactional data.
• Build responsive email templates and journeys in Microsoft Dynamics 365.
• Support personalised marketing through automation and dynamic content.
• Schedule, test and deploy campaigns with on-time delivery.
• Collaborate with global marketing, eCommerce and stakeholders to meet objectives.
• Monitor campaign performance and provide recommendations to improve engagement and conversions.
• Manage A/B testing and use data insights to optimise CRM activity.
• Maintain data quality, audience accuracy and CRM governance.

Skills

Lifecycle marketing

Email marketing

A/B testing

Data analysis

HTML/CSS

Segmentation

Campaign measurement

Education

GCSE Maths & English

Tools

Microsoft Dynamics 365

Power BI

Tableau

Job description

The Original British Motorcycling Company.

At Triumph Motorcycles, we are driven to build the best motorcycles in the world. We create iconic motorcycles that celebrate our heritage while embracing the future through bold design, original styling, purposeful engineering, and a genuine passion for riding.

We’re looking for an organised and detail-focused Global CRM Executive to plan, create and deliver data-led marketing campaigns. Using Microsoft Dynamics 365, you’ll build and deploy global email journeys that drive customer engagement, sales, re-engagement and win-back activity.

You’ll deliver CRM campaigns and automations from build to launch, while supporting communications for global markets, E-Commerce teams, research projects and recall notices.

Working with the Global CRM & Lifecycle Manager and CRM Assistant, you'll help deliver accurate, timely CRM communications, optimise customer journeys and identify new automation opportunities. This is a great opportunity for a proactive CRM professional to drive personalised customer experiences and measurable business results.

Company Benefits:

• Additional Annual Leave.
• Pension Scheme.
• Life Assurance Scheme – currently 6x pensionable salary.
• Preferential rates for medical insurance with a third-party provider.
• Employee Motorcycle Purchase Scheme – upon successful completion of the probationary period (minimum of six months), employees and their immediate family members have the opportunity to purchase a brand-new Triumph motorcycle with up to 25% discount.
• Employee Motorcycle Lease Scheme.
• Discounted clothing, parts, and accessories purchases.
• Company benefits platform offering discounts with multiple vendors.

Key Responsibilities:

• Plan, build and deliver CRM campaigns, automated journeys and global email communications.
• Create and manage customer segments using customer, behavioural and transactional data.
• Build responsive email templates and customer journeys in Microsoft Dynamics 365.
• Support personalised marketing through automation, dynamic content and behavioural triggers.
• Schedule, test and deploy campaigns, ensuring accuracy and on-time delivery.
• Collaborate with global marketing, eCommerce and key stakeholders to deliver commercial objectives.
• Monitor campaign performance and provide recommendations to improve engagement and conversions.
• Manage A/B testing and use data insights to optimise CRM activity.
• Maintain data quality, audience accuracy and CRM governance standards.
• Create and adapt email content, assets and copy in line with brand guidelines.
• Produce campaign reports and share insights to support continuous improvement.

Skills & Experience Required:

• Maths & English GCSE grade C/4 or above
• Experience using Microsoft Dynamics 365 Customer Insights - Journeys (Real-time Marketing) or comparable enterprise CRM platforms
• Understanding of customer lifecycle marketing, segmentation strategies, automation workflows and campaign measurement
• Working knowledge of HTML and CSS for email development and troubleshooting
• Experience using Power BI, Tableau or similar reporting tools to analyse campaign performance and customer behaviour
• Experienced in managing and analysing large datasets

Hours of Work:

Monday to Friday 39hrs per week.