Senior CRM Executive

Which; Greater London; Hybride; GBP 35 000 - 38 000; Plein temps

Avantages offerts par ce poste

35h week

Hybrid work

28 days + BH

Pension 6%+11%

Private medical insurance

Discretionary death in service

Will access

Pluxee discounts

Work from almost anywhere

Hybrid working flexibility

Résumé du poste

Which? is seeking a Senior CRM Executive to join our member engagement team in London.

You will work with our Senior CRM Manager to create, improve and manage email campaigns, app messages, direct mail and landing pages that drive members to take their next best action. You will also scope and build automated CRM journeys, use data to shape experiences, and collaborate with colleagues to ensure communications are relevant and effective.

Qualifications

• Proven background in CRM marketing and hands-on experience with a CRM or email platform.
• Sharp data analysis to inform campaigns and journeys.
• Strong organisational and project management skills.

Responsabilités

• Create and improve member communications to boost engagement and retention.
• Scope and build automated CRM journeys guiding members through their experience.
• Review and test campaigns to improve relevance and effectiveness.
• Share CRM knowledge and champion email best practice across the team.
• Collaborate with other teams to develop data tools for member insights.

Connaissances

CRM marketing

Email platform

Data analysis

Spreadsheet skills

Project management

Presentation skills

Communication

Outils

CRM software

Description du poste

This role offers a competitive salary, hybrid working in London with office days on a Tuesday, 28 days holiday a year plus Bank Holidays and a fantastic pension scheme offering 6% in year one and 11% after this.

Salary

£35,000 - £37,500 per annum

Please note

Although we acknowledge that the use of AI tools can be helpful, we want your application to represent you. Please ensure your CV and statement of suitability (if asked to send in this advert) reflect your own voice and experiences.

Are you ready to help people get more from their membership with Which?? We're looking for a Senior CRM Executive to join our member engagement team and help us keep our members engaged, supported and valued.

About The Role

Which? is the UK's consumer champion, and this role sits at the heart of how we connect with our members. You'll work with our Senior CRM Manager to create, improve and look after email campaigns, app messages, direct mail and landing pages that help members take their next best action. Does building smarter automated journeys and using data to shape better experiences sound like your kind of work?

Key Responsibilities

• Create and improve member communications that boost engagement and retention rates
• Scope and build automated CRM journeys that guide members through their experience with us
• Review and test existing campaigns to make them more relevant and useful
• Share CRM knowledge across the team and champion email best practice
• Work with other teams to develop new data tools that help us understand and support our members better

About You

• You have proven background in CRM marketing and hands-on experience with a CRM or email platform
• You're confident using spreadsheets, creating presentations and managing projects
• You can analyse data and use insights to meet business goals
• You understand email marketing and know what good practice looks like
• You communicate clearly and enjoy working with others to achieve results together
• For a full list of essential requirements, please refer to the role profile, which can be downloaded as a PDF at the bottom of this advert.

The interview process

1st stage - 15 minute intro call with Cameron Burrage - Senior CRM Manager via TEAMS

2nd stage - 50 minute interview with Cameron and Jon Ballantyne for selected candidates also via TEAMS.

Benefits

We also have these benefits for you to consider:

• 35 hour working week
• Generous 28 days holiday a year plus bank holidays and the option to buy additional holiday days
• Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service)
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money & legal helplines
• Free wills for all Which? employees, plus, partners of employees can make their will at cost price
• Discount site Pluxee which offers large %% off every day shopping and holidays
• Work from (almost) anywhere" for 4 weeks of the year policy
• A great work-life balance (all our roles are now hybrid), offering flexible working options e.g. part time or job shares where possible.

About Which?

Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. You can find out more about what we do, our people and culture as well as hints and tips on how to complete your application on our Careers site.

We're proud to be ranked 3rd in the 'Top 25 Inclusive Employers' List 2024. We welcome applications from everyone, because we value diversity, and are committed to maintaining an inclusive culture where all can thrive and reach their full potential—because diverse perspectives help us better understand and positively impact consumers.

As a Disability Confident Leader, we ensure that everyone can apply and be part of our recruitment processes and so we'll make reasonable adjustments if you need them. For this or any other assistance you need with applying (i.e., would like to apply by phone or post).

Find out more about the Disability Confident Interview Scheme here.

Please note

1. You must meet the essential criteria listed within the Role Profile, to have your application reviewed.
2. We reserve the right to withdraw this advert at any given time due to the number of applications received.
3. Role profile_ Senior CRM Executive Oct 26.pdf