Senior CRM & Ecommerce Lead - Email & Launch Strategy

Dweet; Greater London; On-site; GBP 42,000 - 64,000; Full time

Job summary

Dweet, a luxury jewellery brand, seeks a CRM & Ecommerce Coordinator to own the strategy and execution of email marketing and lead product launches across our website. You’ll work closely with the Digital Growth Director and founders, owning the CRM roadmap and influencing how we grow the ecommerce channel.

If you love writing and shipping, you’ll fit in. You’ll manage lifecycle flows, segmentation, and site launches on Shopify, with multi-market responsibilities across UK, FR, BE and US,

Qualifications

• 3–5+ years of experience in CRM, email marketing or ecommerce.
• Strong writer with a sharp feel for tone and brand voice.
• Confident in Klaviyo and Shopify.

Responsibilities

• Own the strategy, calendar and execution of email campaigns across UK, FR and US in Klaviyo.
• Define and improve the email calendar aligned with marketing priorities.
• Lead lifecycle flows (welcome, abandoned cart, post-purchase, re-engagement).
• Drive segmentation and a testing programme across subject lines and send times.
• Set on-brand email design and copy across markets.
• Own reporting on campaign and flow performance with clear recommendations.
• Lead on-site execution of new product launches on Shopify across storefronts.
• Own homepage/merchandising strategy in line with launches.

Skills

Strong writing

CRM strategy

Project management

Attention to detail

Ownership mindset

Tools

Klaviyo

Shopify

Job description

Dweet, a luxury jewellery brand, seeks a CRM & Ecommerce Coordinator to own the strategy and execution of email marketing and lead product launches across our website. You’ll work closely with the Digital Growth Director and founders, owning the CRM roadmap and influencing how we grow the ecommerce channel.

If you love writing and shipping, you’ll fit in. You’ll manage lifecycle flows, segmentation, and site launches on Shopify, with multi-market responsibilities across UK, FR, BE and US,