Senior CRM Copywriter: Engagement & Revenue Growth

twentysix; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML, part of WPP, seeks a senior writer for CRM content across newsletters, emails, SMS and digital campaigns. You will craft on-brand messages that drive engagement and revenue, collaborating with marketing specialists, strategists, and designers.

Strong copywriting, CRM tools, CMS experience, and SEO-aware content are required. You will interpret brand voice, meet tight deadlines, and contribute to a hybrid work model.

Qualifications

• Experience as Copywriter or CRM specialist.
• Ability to match and adapt brand style.
• Proficiency with CMS and CRM tools.
• SEO content creation experience.
• Strong written and verbal communication.

Responsibilities

• Draft and edit high-quality CRM content for newsletters and emails.
• Collaborate with cross-functional teams to improve content strategy.
• Analyze customer data to understand audience needs.
• Ensure brand consistency across CRM communications.
• Define and provide feedback on briefs and creative quality.
• Identify opportunities for CRM campaigns with seniors/directors guidance.
• Execute copy under direction of the creative director.

Skills

CRM copywriting

CRM tools

CMS

SEO content

Brand voice

Deadline driven

Tools

Google Analytics

Job description

VML, part of WPP, seeks a senior writer for CRM content across newsletters, emails, SMS and digital campaigns. You will craft on-brand messages that drive engagement and revenue, collaborating with marketing specialists, strategists, and designers.

Strong copywriting, CRM tools, CMS experience, and SEO-aware content are required. You will interpret brand voice, meet tight deadlines, and contribute to a hybrid work model.