Senior Creative Marketing Lead

NORWOOD; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Norwood seeks a Senior Creative Marketing Manager to lead planning and delivery of marketing that engages communities, grows fundraising income and connects people with Norwood’s services. You will own projects from brief to creative development, production, delivery and evaluation, working with Fundraising, Events, Services and Communications to deliver results.

You’ll shape campaigns for fundraisers and flagship events, write copy for appeals and emails, manage print and production, and guide

Qualifications

• Significant experience delivering end-to-end marketing campaigns across multiple channels.
• Strong copywriting ability with adaptable tone for fundraising, events and comms.
• Proven leadership and collaboration across fundraising, events, services and communications.

Responsibilities

• Lead marketing activity across fundraising appeals, events, service promotion and community engagement.
• Take projects from initial brief through planning, creative development, production, delivery and evaluation.
• Develop campaign ideas to bring Norwood’s brand to life and drive impact.
• Write compelling copy for fundraising appeals, events, emails and marketing materials.
• Oversee production of print, digital and event materials and manage external suppliers.
• Plan and deliver email campaigns, website updates, social and media placements.
• Coordinate analytics to evaluate performance and inform future campaigns.
• Lead and develop the Senior Graphic Designer.

Skills

Campaign management

Copywriting

Team leadership

Stakeholder management

AI content tooling

Tools

CMS platforms

Email marketing platforms

Job description

Norwood seeks a Senior Creative Marketing Manager to lead planning and delivery of marketing that engages communities, grows fundraising income and connects people with Norwood’s services. You will own projects from brief to creative development, production, delivery and evaluation, working with Fundraising, Events, Services and Communications to deliver results.

You’ll shape campaigns for fundraisers and flagship events, write copy for appeals and emails, manage print and production, and guide