Senior Creative Marketing Manager

NORWOOD; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Norwood seeks a Senior Creative Marketing Manager to lead planning and delivery of marketing that engages communities, grows fundraising income and connects people with Norwood’s services. You will own projects from brief to creative development, production, delivery and evaluation, working with Fundraising, Events, Services and Communications to deliver results.

You’ll shape campaigns for fundraisers and flagship events, write copy for appeals and emails, manage print and production, and guide

Qualifications

• Significant experience delivering end-to-end marketing campaigns across multiple channels.
• Strong copywriting ability with adaptable tone for fundraising, events and comms.
• Proven leadership and collaboration across fundraising, events, services and communications.

Responsibilities

• Lead marketing activity across fundraising appeals, events, service promotion and community engagement.
• Take projects from initial brief through planning, creative development, production, delivery and evaluation.
• Develop campaign ideas to bring Norwood’s brand to life and drive impact.
• Write compelling copy for fundraising appeals, events, emails and marketing materials.
• Oversee production of print, digital and event materials and manage external suppliers.
• Plan and deliver email campaigns, website updates, social and media placements.
• Coordinate analytics to evaluate performance and inform future campaigns.
• Lead and develop the Senior Graphic Designer.

Skills

Campaign management

Copywriting

Team leadership

Stakeholder management

AI content tooling

Tools

CMS platforms

Email marketing platforms

Job description

About the Role

Great marketing doesn’t stop at the idea. It brings it to life and makes an impact.

As Senior Creative Marketing Manager, you’ll lead the planning and delivery of marketing that helps Norwood engage our communities, grow fundraising income and connect more people with our services.

This is a varied, hands‑on role where you’ll take ownership from the initial brief through to creative development, production, delivery and evaluation.

You’ll work closely with colleagues across Fundraising, Events, Services and Communications, turning their objectives into marketing activity that engages the right audiences and delivers results.

One day you could be shaping the creative approach for a fundraising appeal. The next, you might be overseeing marketing for a flagship event, writing compelling campaign copy, developing an email campaign or working with designers and suppliers to bring an idea to life.

You’ll also lead our Senior Graphic Designer, helping ensure everything we produce is creative, consistent and unmistakably Norwood.

Who We Are Looking For

You’ll be an experienced marketer who combines creative thinking with the organisation and judgement to make things happen.

You’ll enjoy taking ownership of projects and seeing them through. You’ll know how to take an objective or brief, develop the right approach, bring people together and manage the detail required to deliver something brilliant.

You’ll have significant experience delivering end-to-end marketing campaigns, with strong production expertise and an understanding of how creative, copy, digital, print and audience insight come together.

Writing will be one of your strengths. You’ll be comfortable moving between fundraising appeals, event communications, email campaigns and marketing materials, adapting your message while maintaining a clear and consistent tone of voice.

You’ll also understand that successful marketing is about more than creative output. You’ll use insight and data to understand performance, learn what works and continually improve the impact of your campaigns.

Most importantly, you’ll be collaborative and solutions-focused. You’ll build strong relationships with colleagues and understand how to balance competing priorities while keeping projects moving.

Your Day to Day

You’ll:

• Lead marketing activity across fundraising appeals, events, service promotion and community engagement
• Take projects from initial brief through planning, creative development, production, delivery and evaluation
• Develop campaign and promotional ideas that bring Norwood’s brand to life
• Write compelling copy for fundraising appeals, events, emails and wider marketing activity
• Draft speeches and key messages for senior leaders where required
• Oversee the production of high‑quality print, digital and event materials
• Manage the full print production process, from specification and proofing through to final delivery
• Lead marketing production for fundraising events, including invitations, brochures, menus, pledge cards and venue branding
• Support flagship events such as Norwood’s Annual Dinner
• Plan and deliver email marketing campaigns, including content, calls to action, targeting, scheduling and performance monitoring
• Support activity across website, social media and CMS platforms
• Coordinate targeted advertising and media placements
• Use data and audience insight to evaluate performance and improve future campaigns
• Use AI tools to support content development, scheduling and delivery
• Manage external printers, designers, photographers, videographers and other suppliers
• Manage multiple projects, budgets, deadlines and stakeholder expectations
• Lead, support and develop the Senior Graphic Designer