Director of Communications & Content Strategy

The Jewish Chronicle Limited; Stanmore; Hybrid; GBP 70,000 - 95,000; Full time

Job summary

Norwood is seeking a Head of Communications & Content to lead and shape its storytelling across digital, PR and campaigns. You will drive an integrated strategy, overseeing content from impact reports to campaigns and speeches, while collaborating with Fundraising and Services to boost visibility and income generation.

You’ll combine strategic thinking with hands-on leadership, ensuring clear, authentic messaging and a strong voice across channels. Hybrid work in Stanmore is offered.

Qualifications

• Significant senior-level communications experience, either within the charity sector or with clearly transferable experience from another sector.
• A proven track record of leading integrated communications.
• Strong experience across digital communications, content strategy and channel performance.
• Experience of media relations and PR, including developing media opportunities and securing coverage.
• Strong understanding of digital audiences, engagement and content performance.
• Outstanding writing, editing and storytelling skills across different audiences and formats.
• Experience developing campaign and promotional ideas within an established brand.
• Experience supporting organisational reputation and handling sensitive communications.
• Confidence using data and insight to assess communications performance and inform decisions.
• Confidence using AI tools to support the development, scheduling and delivery of communications and content.
• Experience leading and developing people and creating a collaborative, creative working environment.
• Experience of internal communications and improving colleague engagement would be an advantage, as would relevant professional development such as CIPR or CIM.

Responsibilities

• Lead the development and delivery of Norwood’s integrated communications and content strategy.
• Strengthen our digital presence across website, social media and email, improving engagement, conversion and retention.
• Develop an integrated content approach that connects digital, PR, campaigns and storytelling across channels.
• Use data, analytics and audience insight to understand performance and continually improve our communications.
• Lead proactive and reactive media relations and PR, building relationships with journalists and identifying opportunities to increase Norwood’s profile.
• Position Norwood as a trusted voice in neurodevelopmental disability and social care through storytelling, commentary and thought leadership.
• Lead communications around sensitive or reputational issues, including crisis communications where required.
• Create and oversee high-quality editorial content, from campaigns and supporter communications to impact reports, publications and speeches.
• Work closely with Fundraising and Services to ensure communications supports income generation, service visibility and organisational priorities.
• Support the development of Norwood’s approach to public affairs and engagement with policymakers and sector partners.
• Support internal communications and advise colleagues on messaging and channel strategy.
• Lead, develop and inspire a high-performing Communications and Content team.
• Manage agencies and external suppliers where required.
• Establish meaningful KPIs and demonstrate the reach, engagement and impact of our communications.

Skills

Senior-level comms experience

Integrated comms leadership

Digital comms & content

Media relations & PR

Data-driven insights

AI for comms

People leadership

Internal communications

Education

CIPR or CIM qualification

Job description

Norwood is seeking a Head of Communications & Content to lead and shape its storytelling across digital, PR and campaigns. You will drive an integrated strategy, overseeing content from impact reports to campaigns and speeches, while collaborating with Fundraising and Services to boost visibility and income generation.

You’ll combine strategic thinking with hands-on leadership, ensuring clear, authentic messaging and a strong voice across channels. Hybrid work in Stanmore is offered.