Influencer Marketing Lead — Campaigns & Talent

Danone; Chiswick; Hybrid; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Hybrid work arrangement

Bonus and benefits package

Office hub 2–3 days per week

Job summary

Danone is seeking an Influencer Marketing Lead to drive campaigns across consumer brands. The role focuses on culture-first strategies, strong relationships, and end-to-end delivery to amplify advocacy for Danone brands. Hybrid work is available, with 2–3 days in the office and competitive bonus and benefits.

The candidate will manage talent, negotiate partnerships, and report performance with insights to optimize channels and ROI, supporting our Earned Media agenda.

Qualifications

• Proven influencer marketing experience and ability to develop culturally relevant campaigns.
• Strong relationship-building and negotiation skills.
• Experience managing campaigns end-to-end across multiple teams.
• Commercial and analytical mindset with KPI-driven recommendations.

Responsibilities

• Develop influencer strategies across Danone brands that are culture-first and growth-driven.
• Source and recruit influencers from celebrity to micro-influencers and HCPs.
• Lead end-to-end campaign execution: negotiations, contracting, content management and reporting.
• Manage influencer relationships with talent, agencies and internal stakeholders.
• Track performance with KPI reporting and cooperate with analytics teams.
• Build capability in influencer marketing across the business and share industry learnings.

Skills

Influencer marketing

Relationship building

Campaign management

Analytical mindset

Job description

Danone is seeking an Influencer Marketing Lead to drive campaigns across consumer brands. The role focuses on culture-first strategies, strong relationships, and end-to-end delivery to amplify advocacy for Danone brands. Hybrid work is available, with 2–3 days in the office and competitive bonus and benefits.

The candidate will manage talent, negotiate partnerships, and report performance with insights to optimize channels and ROI, supporting our Earned Media agenda.