Senior Copywriter

VML; Greater London; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Hybrid working schedule

Life Assurance

Permanent Health Insurance

BUPA

Cycle to Work Scheme

Job summary

VML, a global creative company, is seeking a Senior Copywriter to craft CRM content across newsletters, emails, SMS, and social channels for a range of car brands. You will develop standout copy, maintain brand voice, and work with marketing, content strategists and designers to drive engagement and revenue.

The ideal candidate has previous Copywriter or CRM experience, can interpret brand styles, is proficient with CMS and CRM tools, and understands SEO content.

Qualifications

• Previous experience as a Copywriter or CRM specialist.
• Proficiency in interpreting and adopting our brand writing style.
• Experience with content management systems and CRM tools.
• Familiarity with creating and optimizing SEO content.
• Excellent written and verbal communication skills.
• Ability to meet deadlines while maintaining high-quality work.

Responsibilities

• Drafts and edits high-quality CRM content for newsletters, emails, landing pages, and other digital platforms.
• Collaborates with cross-functional teams to improve content strategy and drive customer engagement.
• Analyses customer data to understand audience needs and preferences.
• Ensures brand consistency in style and tone across CRM communications.
• Mentors junior/midweight writers and reviews briefs and outputs.
• Presents ideas and copy to clients with structure and parity.
• Develops big ideas across multiple brands to push CRM communications.

Skills

CRM copywriting

Brand voice

SEO writing

CMS proficiency

Tools

Content Management Systems

CRM tools

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.Company: VML

Working Model: Hybrid working

Location: Sea Containers office, London, SE1

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices; Brand experience, Customer experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Role: Senior Copywriter

We’re looking for a senior writer, to work on one of the world’s leading car groups – covering a range of brands on their roster.

The ideal candidate needs to be a conceptually sound creative with a history of big ideas. A specialist in copywriting who has worked through the line, and is not afraid to get stuck in at the lower end of the funnel.

The day-to-day ask is to work on developing standout copy for a range of CRM communications – Direct Mail, Email, SMS, MMS and digital & social.

Beyond that you will have creative opportunities to expand your thinking across other mediums, being more conceptual, as we look to expand the brands beyond CRM.

The ideal candidate will be experienced in creating compelling content that elevates engagement, enhances customer loyalty, and drives business revenue. You will collaborate closely with marketing specialists, content strategists, and designers to create click-worthy email campaigns, persuasive marketing messages, and compelling CRM content. This role requires a keen understanding of customer behaviour and excellent copywriting skills.

What You’ll Be Doing

• Drafting and editing high-quality CRM content for newsletters, emails, landing pages, and other digital platforms
• Collaborating with cross-functional teams to improve content strategy and drive customer engagement
• Analysing customer data to understand audience needs and preferences
• Ensuring brand consistency in style and adhering to tone of voice in all CRM communications.
• Being a brand guardian of the several different tones across the portfolio
• Being a mentor to junior/midweight writers in the team, helping them develop their copywriting.
• Presenting to and working closely with clients on copy.
• Being conceptual, creating big ideas across a number of brands in the group, that push CRM communications

What You bring

• Previous experience as a Copywriter, CRM specialist, or similar role
• Excellent interpreting and adopting the writing style of our brand/s
• Proficiency in content management systems and CRM tools
• Familiarity with creating and optimizing SEO content
• Excellent written and verbal communication skills
• Ability to meet deadlines while maintaining high-quality work

Key Responsibilities

• Expresses copy with clarity; on brand; on message and targeted to audience
• Presents ideas and copy to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines and brand positioning
• Drives, defines and feeds back on quality of briefs, regular reviews, feedback channels, creative quality and collaboration
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
• Executes creative copy at the direction of the creative director

What's in it for you?

Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as

• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Enhanced family friendly policies
• Well-being Programme
• Employee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Season Ticket Loans
• WPP Discounts
• You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.

Our Commitment to Diversity, Equity & Inclusion

VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at [e-mail] to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.