Creative Copywriter — Shape a Leading Brand Voice in London

Compare The Market; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Job summary

Compare The Market in London is seeking a talented Creative Copywriter to bring our brand to life across CRM, digital, and advertising. Join an in-house team shaping distinctive, effective communications seen by millions.

You'll translate complex information into simple, persuasive copy, adapt tone for audiences, and collaborate with designers, marketers and compliance to deliver on-brand content. This hybrid, full-time role offers growth and impact in a fast-paced financial services environment.

Qualifications

• Experience creating high-quality copy across multiple channels (CRM, digital, web, social, campaigns).
• Outstanding writing, editing and proofreading skills.
• Strong understanding of brand strategy, positioning, and tone of voice with ability to translate principles into on-brand communications.
• Experience developing creative concepts and collaborating with designers.
• Ability to simplify complex information into clear, engaging customer communications.
• Understanding of how copy influences engagement, conversion and customer behaviour.
• Experience working within regulated or complex environments.
• Strong stakeholder management and communication skills.
• A portfolio showcasing creative thinking and impactful writing.
• Financial services experience is beneficial but not essential with right mindset.

Responsibilities

• Shape how the Compare the Market brand speaks across channels.
• Create compelling copy across advertising, CRM, digital, web, social, and campaigns.
• Develop creative ideas and messaging with designers and stakeholders.
• Adapt tone, storytelling and content for different audiences/products/channels.
• Evolve and champion our brand tone of voice across the business.
• Use insights, testing and data to improve content effectiveness.
• Present and explain creative recommendations with confidence.
• Collaborate with marketing, product, legal and compliance to deliver engaging, compliant content.
• Contribute to reviews, workshops and ideation to raise quality.

Skills

Experience across channels

Copywriting

Editing proofreading

Brand strategy

Creative concepts

Simplify information

Engagement metrics

Regulated environments

Stakeholder management

Portfolio

Financial services experience

Job description

Compare The Market in London is seeking a talented Creative Copywriter to bring our brand to life across CRM, digital, and advertising. Join an in-house team shaping distinctive, effective communications seen by millions.

You'll translate complex information into simple, persuasive copy, adapt tone for audiences, and collaborate with designers, marketers and compliance to deliver on-brand content. This hybrid, full-time role offers growth and impact in a fast-paced financial services environment.