Senior Copywriter

Jobtailor

Greater London

On-site

GBP 45,000 - 65,000

Full time

5 days ago

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Job summary

Jobtailor is seeking an experienced Content Marketing Lead to own and develop product-led content across the business. You will write short-form and long-form content explaining the platform, supporting go-to-market campaigns, and helping customers understand FinTech concepts.

Collaboration with product marketing, regional marketing, social media, and design teams is essential. You will translate complex FinTech concepts into clear messaging, develop narratives focusing on value and outcomes,

Qualifications

Bachelor’s degree or equivalent in Marketing, Communications, Journalism, Finance, or related field (minimum).
6+ years of experience writing product and marketing content in B2B FinTech environments.
Proven ability to create short-form and long-form content for websites, product launches, campaigns, and sales enablement.

Responsibilities

Own and develop product-led content across the business.
Write and manage short-form and long-form content explaining the platform, supporting go-to-market campaigns, and helping customers understand Sokin.
Collaborate with product marketing, regional marketing, social media, and design teams.
Translate complex FinTech concepts into clear messaging.
Develop product narratives focused on value, differentiation, and outcomes.
Write copy for product launches, website sections, landing pages, B2B social channels, ads, banners, and in-app messaging.
Create product pages, feature deep dives, whitepapers, reports, explainers, case studies, customer success stories, and sales enablement assets.
Partner with Product & Engineering, Sales & Partnerships, and Growth & Brand teams.
Support go-to-market motions with messaging frameworks, positioning documents, and campaign narratives.
Maintain consistent brand voice and modular messaging across regions, products, and use cases.
Refine messaging based on market feedback and performance.

Skills

Content Writing

Editing

Proofreading

Messaging Frameworks

Product Narratives

Campaign Support

Market Feedback

Short-Form & Long-Form

Sales Enablement

Brand Voice

Education

Bachelor’s degree in Marketing/Communications/FinTech

Tools

WordPress

Webflow

Figma

Google Analytics

Search Console

Ahrefs

SEMrush

Job description

Own and develop product-led content across the business
Write and manage short-form and long-form content explaining the platform, supporting go-to-market campaigns, and helping customers understand Sokin
Collaborate with product marketing, regional marketing, social media, and design teams
Translate complex FinTech concepts, including payments, APIs, compliance, cross-border flows, FX, wallets, risk, and infrastructure, into clear messaging
Develop product narratives focused on value, differentiation, and outcomes
Write copy for product launches, website sections, landing pages, B2B social channels, ads, banners, and in-app messaging
Create product pages, feature deep dives, whitepapers, reports, explainers, case studies, customer success stories, sales enablement assets, and pitch narratives
Partner with Product & Engineering, Sales & Partnerships, and Growth & Brand teams
Support go-to-market motions with messaging frameworks, positioning documents, and campaign narratives
Maintain consistent brand voice and build modular messaging across regions, products, and use cases
Refine messaging based on market feedback and performance

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Finance, or a related field
6+ years of experience writing product and marketing content in a B2B FinTech environment
Proven experience creating short-form and long-form content for websites, product launches, campaigns, and sales enablement
Strong understanding of financial products, payments, APIs, compliance, and digital platforms
Experience with CMS platforms and content tools, including WordPress, Webflow, and Figma
Familiarity with SEO and content performance tools, including Google Analytics, Search Console, Ahrefs, and SEMrush
Excellent writing, editing, and proofreading skills with high attention to detail
Strong project management and stakeholder communication skills
Comfortable working in fast-moving product and go-to-market environments
Right to work in the jurisdiction where the candidate will work

Core Competencies

Demonstrates expertise in creating product-led content and messaging for B2B FinTech, with a strong focus on translating complex financial concepts into clear, engaging narratives. Proficient in collaborating across teams to support go-to-market strategies and enhance customer understanding of financial products.

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