Lead Copywriter

Jobtailor; Greater London; On-site; GBP 40,000 - 65,000; Full time

Job summary

Jobtailor is seeking an experienced marketing copywriter in the Greater London area to craft high-converting content for emails, landing pages, and product launches. You will maintain Fyxer's voice across channels and collaborate with design teams to bring ideas to life, driving customer acquisition and engagement.

The role requires a digital-first mindset, strong editing skills, and comfort with AI tools to ideate, test, and optimise messaging at scale.

Qualifications

• 3-5+ years of experience writing high-converting marketing copy, such as emails and landing pages.
• Excellent editorial judgment and mastery of tone, clarity, and CTAs.
• Exceptional attention to detail and commitment to accuracy.
• Digital-first mindset and understanding of multi-platform storytelling and performance metrics.
• Hands-on experience with creative tools.
• Comfortable using AI to enhance ideation, testing, and optimisation.
• Familiarity with localisation and scaling messages globally.
• Comfortable collaborating with cross-functional partners and adapting quickly to feedback.
• Entrepreneurial and highly driven; passion for tech, start-ups, AI and cultural storytelling.

Responsibilities

• Write and edit compelling copy across email, landing pages, and product launches.
• Maintain and evolve Fyxer's tone of voice across platforms.
• Ensure accuracy, clarity, consistency, engagement, and impact of copy.
• Collaborate with designers to bring ideas to life.
• Drive acquisition, retention, and engagement of high-quality customers.
• Optimise copy using user behaviour, engagement data, and A/B tests.
• Conduct market, audience, and competitor research to inform messaging.
• Bring fresh, diverse perspectives to drive innovation and raise the bar.

Skills

High-Converting Marketing Copywriting

Editorial Judgment

Digital-First Mindset

Creative Tools Proficiency

AI Utilization for Optimisation

Tools

Creative Tools

AI Tools

Job description

• Write and edit compelling copy across email, landing pages, and product launches
• Maintain and evolve Fyxer's tone of voice across platforms
• Ensure accuracy, clarity, consistency, engagement, and impact of copy
• Collaborate with designers to bring ideas to life
• Drive acquisition, retention, and engagement of high-quality customers
• Optimise copy using user behaviour, engagement data, and A/B tests
• Conduct market, audience, and competitor research to inform messaging
• Bring fresh, diverse perspectives to drive innovation and raise the bar

Requirements

• 3-5+ years of experience writing high-converting marketing copy, such as emails and landing pages
• Excellent editorial judgment and mastery of tone, clarity, and CTAs
• Exceptional attention to detail and commitment to accuracy
• Digital-first mindset and understanding of multi-platform storytelling and performance metrics
• Hands-on experience with creative tools
• Comfortable using AI to enhance ideation, testing, and optimisation
• Familiarity with localisation and scaling messages globally
• Comfortable collaborating with cross-functional partners and adapting quickly to feedback
• Proactive, solutions-oriented, and confident navigating ambiguityEntrepreneurial and highly driven
• Passion for tech, start-ups, AI and cultural storytelling

Core Competencies

Demonstrates expertise in writing high-converting marketing copy across various platforms, with a strong focus on editorial judgment, audience engagement, and performance metrics. Proficient in collaborating with cross-functional teams and utilizing creative tools to enhance messaging and drive customer acquisition.

Highest-signal resume keywords

• High-Converting Marketing Copywriting
• Editorial Judgment
• Digital-First Mindset
• Creative Tools Proficiency
• AI Utilization for Optimisation

ATS Optimization Keywords

Hard Skills

• Copywriting
• A/B Testing
• Market Research
• Audience Research
• Competitor Research
• Multi-Platform Storytelling
• Performance Metrics
• Localisation
• Engagement Data Analysis
• Tone and Clarity Mastery

Soft Skills

• Attention to Detail
• Proactive Problem Solving
• Adaptability
• Collaboration
• Entrepreneurial Mindset

Industry Keywords

• Customer Acquisition
• Customer Retention
• Cultural Storytelling
• Tech Start-Ups
• Innovation

Tools & Technologies

• Creative Tools
• AI Tools