Senior Content Strategist for Marketing Programs

Amazon Web Services (AWS)

Greater London

On-site

GBP 65,000 - 95,000

Full time

8 days ago

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Job summary

AWS EMEA SARL (UK Branch) is seeking a Content Strategist to lead overarching content strategy across customer journeys, guiding creators with a strategic vision. You will align messaging, audience needs, and business goals while ensuring voice consistency and engagement across blogs, infographics, videos, and more.

Responsibilities include audits, lifecycle calendars, and performance analysis to continuously improve content.

Qualifications

6+ years of professional non-internship marketing experience.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
Experience driving direction and alignment with cross-functional teams.

Responsibilities

Develop and execute overarching content strategies aligned with AWS goals and target audiences.
Conduct thorough audience and content audits to inform strategy.
Create and manage content calendars and information architecture.
Oversee content creation across various formats (blogs, infographics, videos, etc.).
Optimize content for SEO and multi-platform distribution.
Analyze performance metrics and recommend improvements.
Collaborate with cross-functional teams to drive alignment across execution touchpoints.
Ensure brand and messaging consistency across all content.
Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty.