AWS Content Specialist: Align & Engage Content

Amazon Web Services (AWS); Greater London; On-site; GBP 32,000 - 52,000; Full time

Job summary

Amazon AWS EMEA SARL (UK Branch) is seeking a Content Specialist to support the development and execution of content strategies that align messaging, audience needs, and campaign objectives. You will apply our messaging hierarchy and coordinate content deliverables across the customer journey.

Working with senior strategists and cross-functional teams, you’ll help maintain brand voice consistency, gather performance metrics, and ensure content pieces—blogs, infographics, videos—are delivered

Qualifications

• Experience in professional non-internship marketing.
• Experience with Salesforce, Tableau, Vidyard, and Excel.
• Experience in designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).

Responsibilities

• With a focus on audience engagement and consistent storytelling, the Content Specialist’s key responsibilities include assisting with audience and content audits, maintaining content calendars, helping coordinate content creation (though not producing it), and gathering content performance metrics to support continuous improvement.
• The role involves collaborating with Content Studio, Digital Strategy, Campaign teams, and subject matter experts to help deliver high-quality content across various platforms and formats, ensuring the strategic direction and messaging provided is executed consistently in each content piece—whether blogs, infographics, or videos, etc.
• The Content Specialist works with the Channels team, Digital Strategists, and Content Studio to apply recommended content formats based on persona, customer journey stage, and content placement.
• Support the execution of content strategies aligned with AWS goals and target audiences.
• Assist with audience and content audits to inform strategy.
• Help maintain content calendars and information architecture.
• Coordinate content creation across various formats (blogs, infographics, videos, etc.) under guidance.
• Apply SEO best practices and support multi-platform distribution.
• Compile performance metrics and surface observations for review.

Skills

Marketing experience

Salesforce

Tableau

Vidyard

Excel

Email lifecycle campaigns

Tools

Salesforce

Tableau

Vidyard

Excel

Job description

Amazon AWS EMEA SARL (UK Branch) is seeking a Content Specialist to support the development and execution of content strategies that align messaging, audience needs, and campaign objectives. You will apply our messaging hierarchy and coordinate content deliverables across the customer journey.

Working with senior strategists and cross-functional teams, you’ll help maintain brand voice consistency, gather performance metrics, and ensure content pieces—blogs, infographics, videos—are delivered