Content Specialist - Marketing & Lifecycle Strategy

Aws Emea Sarl (Uk Branch); England; On-site; GBP 30,000 - 40,000; Full time

Job summary

Aws Emea Sarl (Uk Branch) is seeking a Content Specialist to support the development and execution of AWS content strategies across the customer journey. You will apply standardized messaging and work under senior strategists to help ensure a cohesive brand voice and customer experience.

In this role, you will assist with audience audits, maintain content calendars, coordinate content creation, and gather performance metrics to drive continuous improvement across blogs, infographics, and videos.

Qualifications

• Experience in professional non-internship marketing.
• Experience with Salesforce, Tableau, Vidyard, and Excel.
• Experience in designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).

Responsibilities

• Support the execution of content strategies aligned with AWS goals and target audiences
• Assist with audience and content audits to inform strategy
• Help maintain content calendars and information architecture
• Coordinate content creation across various formats (blogs, infographics, videos, etc.) under guidance
• Apply SEO best practices and support multi-platform distribution
• Compile performance metrics and surface observations for review
• Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts, etc.) to support alignment across execution touchpoints
• Help ensure brand and messaging consistency across all content
• Apply recommended content formats based on persona to support engagement, lead generation, and brand loyalty

Skills

Marketing experience

Salesforce

Tableau

Vidyard

Excel

Email campaigns (lifecycle/nurture)

Tools

Salesforce

Tableau

Vidyard

Excel

Job description

Aws Emea Sarl (Uk Branch) is seeking a Content Specialist to support the development and execution of AWS content strategies across the customer journey. You will apply standardized messaging and work under senior strategists to help ensure a cohesive brand voice and customer experience.

In this role, you will assist with audience audits, maintain content calendars, coordinate content creation, and gather performance metrics to drive continuous improvement across blogs, infographics, and videos.