Senior Content & Social Growth Lead

The Foschini Group / TFG London; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Generous colleague discount up to 70%

Up to 28 days holiday entitlement per‑

Financial and Wellbeing assistance

Enhanced Maternity package

Virtual GP service – unlimited access

Job summary

Whistles is seeking a Senior Content & Social Media Manager to shape how we show up in the world. You’ll lead content and social strategy across social, CRM, editorial and website, bringing the Whistles personality to life and driving audience growth.

You’ll oversee the tone of voice, leverage insights and AI to improve content performance, and collaborate with Design, Product, Ecommerce, CRM, Paid Social and Studio. This is a permanent role based in London with a social-first mindset.

Qualifications

• Significant experience in content, social, editorial or digital within fashion, lifestyle, culture or premium retail.

Responsibilities

• Own the content and social strategy, connecting it to wider brand and commercial goals.
• Create engaging, story-led content across social, CRM, website, editorial and brand projects.
• Lead social strategy, staying ahead of platform trends, formats and cultural moments.
• Develop original concepts across video, photography, editorial and emerging formats.
• Shape and evolve the Whistles tone of voice across all customer touchpoints.
• Use performance insight, testing and AI to improve content and audience growth.
• Manage and develop our Junior Content & Social Editor, while working closely with Design, Product, Ecommerce, CRM, Paid Social and Studio.

Job description

Whistles is seeking a Senior Content & Social Media Manager to shape how we show up in the world. You’ll lead content and social strategy across social, CRM, editorial and website, bringing the Whistles personality to life and driving audience growth.

You’ll oversee the tone of voice, leverage insights and AI to improve content performance, and collaborate with Design, Product, Ecommerce, CRM, Paid Social and Studio. This is a permanent role based in London with a social-first mindset.