Head of Awareness

Airtable; United Kingdom; On-site; GBP 90,000 - 150,000; Full time

Benefits offered by this job

4-day work week

Remote working in UK

Job summary

Whering is seeking a Head of Awareness to own the top of our funnel, driving awareness through press, partnerships and creator activations. You’ll secure opportunities, build industry relationships, and guide campaigns that feed our growth.

You’ll lead strategic, hands-on initiatives with budget ownership, and you’ll measure impact with data-driven ROI to prove what works best in fashion-tech culture.

Qualifications

• Brand-building expert with experience across PR, partnerships and influencer marketing.
• Plugged into fashion, tech and culture, and first to spot who’s styling who.
• Natural relationship builder with journalists, industry bodies, partners and talent.
• Strategic but hands-on, able to set plans, own budgets and drive delivery.
• Data-minded, tracking reach, engagement and ROI to prove what’s working.

Responsibilities

• Build and run Whering’s PR strategy with a steady drumbeat of news, features and op-eds.
• Secure speaking slots, awards and invites to key fashion and tech events.
• Build relationships with industry bodies like the BFC and Ellen MacArthur Foundation.
• Land sponsorships, co-marketing campaigns and product collaborations.
• Plan and deliver influencer and creator activations from scouting to long-term partnerships.
• Champion product features that drive top-of-funnel growth.

Skills

Brand strategy

PR

Partnerships

Influencer marketing

Media relations

Budget management

Data analytics

Job description

We’re looking for a Head of Awareness to own the top of our funnel and get Whering in front of as many future Wherers as possible. From press coverage and creator activations to big brand partnerships and culture-first moments, you’ll make sure the world knows who we are, then hand those new users over to our Head of Engagement to turn them into super users.

Who you are

• A brand-building expert with experience across PR, partnerships and influencer marketing
• Plugged into fashion, tech and culture, and always first to spot who’s styling who
• A natural relationship builder, comfortable with journalists, industry bodies, partners and talent alike
• Strategic but hands-on, happy to set the plan, own a budget and get stuck into delivery
• Data-minded, tracking reach, engagement and ROI to prove what’s working

What you’ll do

• Build and run Whering’s PR strategy, keeping a steady drumbeat of news, features and op-eds
• Secure speaking slots, awards and invites to key fashion and tech events
• Build relationships with industry bodies like the BFC and the Ellen MacArthur Foundation
• Land sponsorships, co-marketing campaigns and product collaborations
• Plan and deliver influencer and creator activations, from scouting to long-term partnerships
• Champion product features that drive top-of-funnel growth

What we offer

• Flexibility: UK-based remote working, plus our 4-day work week (Monday to Thursday)
• Impact: Full ownership of your own strategy and budget, shaping how Whering shows up across media, industry and culture
• Culture: A small and highly collaborative team that cares about quality and purpose

Please note you must have a valid right to work in the United Kingdom.

This isn't a requirement for the role, we are just interested!