Senior Brand Architect: Growth, Content & Partnerships

Up World; Greater London; Hybrid; GBP 65,000 - 75,000; Full time

Benefits offered by this job

Share options after probation

Hybrid working

Birthday off

Wellbeing platform

Gym membership

Sustainability mission

Job summary

Up World in London is seeking a Senior Brand Manager to own the brand activity across content, social, community, IRL moments, partnerships and PR. The role requires turning strategy into a tactical programme with budgets and clear measures of success, with a bias toward earned attention rather than paid reach.

You will build the content engine, lead the Social Media Manager, and drive PR, partnerships and experiential activations.

Qualifications

• At least 8 years in brand roles, including time at a DTC brand.
• Brand content you've led from brief to finished piece that people chose to watch and share.
• A proper playbook for growing organic social across Instagram, YouTube and LinkedIn.
• Hands-on experience leading PR, experiential and partnerships.
• Strong creative judgement, and the confidence to push agencies and production partners to get there.
• Comfort with data: you use brand and channel metrics to decide what to do next, not just gut feel.
• Line management experience, and you enjoy developing people.
• Bonus points if you've worked at a bigger brand (where you learnt the structure and rigour) and a scale-up (where you learnt to make things happen with less)

Responsibilities

• Turn the brand strategy into a joined-up programme of activity, with plans, budgets and clear measures of success.
• Build the content engine: a monthly run of hero brand content, briefing in-house and agency creatives and pushing until the work is right.
• Own social and community, growing organic reach and turning followers into people who actually care. You'll line manage the Social Media Manager.
• Bring the brand to life in real life through experiential, events and sponsorships.
• Find the right partners (talent, causes, other brands) and turn collaborations into something that cuts through.
• Lead PR with the agency, keeping the brand in the right conversations.
• Look after tone of voice and identity so everything you put out is distinctive and shareable.
• Hire, build and develop the team as it grows.

Job description

Up World in London is seeking a Senior Brand Manager to own the brand activity across content, social, community, IRL moments, partnerships and PR. The role requires turning strategy into a tactical programme with budgets and clear measures of success, with a bias toward earned attention rather than paid reach.

You will build the content engine, lead the Social Media Manager, and drive PR, partnerships and experiential activations.