Founder Content Lead & Social Storyteller

Wiggy Kit Ltd; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Wiggy Kit Ltd in London is seeking a Founder Content Lead & Social Manager to own the brand’s organic content and social presence. You will work closely with the Founder to translate tastes, inspirations and lifestyle into authentic content across channels, shaping a founder-led voice and extending the Wiggy Kit story.

This role blends creative storytelling with commercial awareness, evolving the brand’s content ecosystem and driving customer connection and growth.

Qualifications

• Proven experience creating and leading content for premium, luxury, lifestyle or fashion brands.
• Outstanding capability in filming, editing and producing social-first content.
• Strong sense of storytelling, audience building and founder-led content.
• Deep knowledge of Instagram, TikTok, Pinterest, Substack and emerging platforms.

Responsibilities

• Own the creative development and execution of organic content across all social channels.
• Film, edit and publish high-quality, social-first content.
• Develop creative concepts, recurring series and storytelling formats to build engagement.
• Maintain a strong visual and editorial identity across channels.
• Launch and grow new channels including TikTok, Pinterest and Substack.
• Collaborate with Creative, Product and Marketing teams to maximise content opportunities.

Skills

Content creation

Storytelling

Audience growth

Founder collaboration

Brand storytelling

Social analytics

Editorial skills

Content strategy

Content calendars

Creative leadership

Job description

Wiggy Kit Ltd in London is seeking a Founder Content Lead & Social Manager to own the brand’s organic content and social presence. You will work closely with the Founder to translate tastes, inspirations and lifestyle into authentic content across channels, shaping a founder-led voice and extending the Wiggy Kit story.

This role blends creative storytelling with commercial awareness, evolving the brand’s content ecosystem and driving customer connection and growth.