Senior Content Marketing Manager - Logistics & Supply Chain

ABL Recruitment; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

ABL Recruitment is seeking an experienced Senior Content Marketing Manager to shape and lead sales content strategy across a broad transportation and supply chain services portfolio. You will partner with Product Marketing, Sales Leadership, and cross-functional stakeholders to deliver compelling content that accelerates deal progression.

The role requires a commercially minded marketer with a strong track record in B2B content and sales enablement within logistics or related industries, plus

Qualifications

• Proven track record developing sales enablement content in a B2B environment.
• Experience in logistics, transportation, freight, or supply chain industries.
• Strong copywriting and content strategy skills with ability to create original content.
• Excellent stakeholder management and cross-functional collaboration abilities.
• Analytical thinking with ability to translate market insights into narratives.

Responsibilities

• Lead the creation and management of sales content programmes across logistics, transportation, and supply chain services.
• Partner with Product Marketing, Sales, Operations, Customer Insights, and subject matter experts to develop compelling content for GTM initiatives.
• Create strategic sales assets including customer success stories, shipper proof points, competitive positioning materials, and thought-leadership content.
• Translate complex market data and freight trends into commercially compelling narratives.
• Support sales teams with content that influences buying decisions and improves sales effectiveness.
• Monitor industry developments to identify new content opportunities.

Skills

Sales content programmes

Logistics domain

Content development

Stakeholder management

Analytical mindset

Storytelling

Job description

ABL Recruitment is seeking an experienced Senior Content Marketing Manager to shape and lead sales content strategy across a broad transportation and supply chain services portfolio. You will partner with Product Marketing, Sales Leadership, and cross-functional stakeholders to deliver compelling content that accelerates deal progression.

The role requires a commercially minded marketer with a strong track record in B2B content and sales enablement within logistics or related industries, plus