Content Designer (213071)

Aquent; Greater London; On-site; GBP 67,000 - 89,000; Full time

Job summary

Aquent is seeking a Content Marketing & Design Leader for a 3-month engagement in the United Kingdom. You will own end-to-end content strategy and design for sales enablement, shaping stories around logistics and supply chain value to accelerate deal velocity.

Lead cross-functional content initiatives, work with SMEs, and create modular, visually engaging assets that improve buyer understanding and seller effectiveness in a fast-evolving logistics environment.

Qualifications

• Proven track record building sales content programs and managing content design/UX writing in B2B logistics, transportation, or supply chain.
• Expertise in information architecture, modular content design and structural hierarchy.
• Knowledge of sales content distribution strategies and asset management platforms.
• Excellent writing and copyediting skills shaping narratives around customer evidence and pain points.
• Data-driven mindset with visual storytelling translating market data into insights.

Responsibilities

• Own end-to-end content strategy and design for sales enablement assets.
• Integrate assets into the go-to-market calendar and ensure alignment with deal stages.
• Collaborate across product, sales, insights and operations for timely content.
• Translate complex specs into accessible, engaging formats with SMEs.
• Design and write shipper proof points, competitive guides, and playbooks.
• Apply UX and information architecture to structure complex logistics workflows.
• Drive distribution strategies and maintain content libraries and design systems.
• Tell persuasive data stories highlighting freight and supply chain trends.

Skills

Content strategy

Design

UX writing

Information architecture

Modular content design

Copywriting

Data storytelling

B2B logistics knowledge

Job description

Duration: 3 months with potential to extend

Job Description:

We are partnering with a global leader in logistics and supply chain innovation, a company dedicated to transforming how goods move around the world. This organization is at the forefront of developing cutting-edge solutions that optimize efficiency and deliver unparalleled value to businesses across various industries. Joining this dynamic team means contributing to a mission that impacts global commerce and shapes the future of transportation.

Ignite Sales Success as a Content Marketing & Design Leader

Step into a pivotal role where your strategic vision, content expertise, and design sensibilities will directly accelerate business growth and empower sales teams. We are seeking a dynamic content professional to drive the strategy, creation, and UX-focused design of high-impact sales enablement assets within a rapidly evolving logistics landscape. You will be instrumental in crafting compelling narratives and visually intuitive assets that resonate with customers, simplify complex supply chain concepts, shift buyer thinking, and ultimately boost deal velocity. Your work will define how our sales force engages with prospects and solidify our position as a market leader.

What You'll Do:

• Own End-to-End Content Strategy & Design: Lead the strategy, structural design, and creation of sales enablement assets, collaborating closely with product marketing, sales leadership, and design teams.
• Optimize Go-to-Market Integration: Integrate sales enablement assets seamlessly into the go-to-market calendar, ensuring a consistent flow of intuitive, customer-facing content aligned with deal stages and buying triggers.
• Cross-Functional Content Curation: Work across product, sales, customer insights, and operations to curate and architect timely content that addresses distinct buyer personas.
• Partner with SMEs: Collaborate with Subject Matter Experts to translate complex technical specs and value propositions into accessible, engaging formats.
• Architect High-Impact Assets: Design and write materials such as shipper proof points, interactive competitive positioning guides, carrier acquisition frameworks, visual objection-handling cheat sheets, and modular solution playbooks.
• Apply UX & Information Architecture Principles: Structure complex logistics workflows, carrier economics, and data into scannable, user-friendly layouts that sales teams can easily navigate during live buyer interactions.
• Drive Distribution & Content Systems: Implement and refine sales content distribution strategies, maintaining structured content libraries and design systems to maximize asset reuse and seller efficiency.
• Persuasive Data Storytelling: Leverage original writing grounded in customer evidence, using layout hierarchy, data visualization, and compelling copy to highlight key freight and supply chain trends.

We're Looking for Someone Who:

• Has a proven track record of building sales content programs and managing content design/UX writing in B2B logistics, transportation, or supply chain.
• Demonstrates expertise in information architecture, modular content design, and structural hierarchy to make complex technical data scannable and actionable.
• Possesses deep knowledge of sales content distribution strategies, asset management platforms, and content design best practices.
• Exhibits exceptional original writing and copyediting skills, capable of shaping narratives around customer evidence and carrier/shipper pain points.
• Combines a data-driven mindset with a strong eye for visual storytelling, turning complex market data, carrier economics, and supply chain bottlenecks into clear commercial insights.