Marketing Content Manager

ABL Recruitment; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

ABL Recruitment is seeking an experienced Senior Content Marketing Manager to shape and lead sales content strategy across a broad transportation and supply chain services portfolio. You will partner with Product Marketing, Sales Leadership, and cross-functional stakeholders to deliver compelling content that accelerates deal progression.

The role requires a commercially minded marketer with a strong track record in B2B content and sales enablement within logistics or related industries, plus

Qualifications

• Proven track record developing sales enablement content in a B2B environment.
• Experience in logistics, transportation, freight, or supply chain industries.
• Strong copywriting and content strategy skills with ability to create original content.
• Excellent stakeholder management and cross-functional collaboration abilities.
• Analytical thinking with ability to translate market insights into narratives.

Responsibilities

• Lead the creation and management of sales content programmes across logistics, transportation, and supply chain services.
• Partner with Product Marketing, Sales, Operations, Customer Insights, and subject matter experts to develop compelling content for GTM initiatives.
• Create strategic sales assets including customer success stories, shipper proof points, competitive positioning materials, and thought-leadership content.
• Translate complex market data and freight trends into commercially compelling narratives.
• Support sales teams with content that influences buying decisions and improves sales effectiveness.
• Monitor industry developments to identify new content opportunities.

Skills

Sales content programmes

Logistics domain

Content development

Stakeholder management

Analytical mindset

Storytelling

Job description

Location: London (Hybrid, 2-3 days per week in office)

Contract: Until end of year (with potential for extension)

Hours: 40 hours per week

Start Date: ASAP

About the Role

We are seeking an experienced Senior Content Marketing Manager to join a leading global supply chain and logistics business. This is an exciting opportunity to shape and lead sales content strategy across a broad transportation and supply chain services portfolio.

Working closely with Product Marketing, Sales Leadership, and cross-functional stakeholders, you will own the development and delivery of high-impact sales enablement content that supports commercial growth and accelerates deal progression. You will ensure a consistent pipeline of customer-facing content aligned to buyer journeys, sales stages, and market opportunities.

Key Responsibilities

• Lead the creation and management of sales content programmes across logistics, transportation, and supply chain services.
• Partner with Product Marketing, Sales, Operations, Customer Insights, and subject matter experts to develop compelling content that supports go-to-market initiatives.
• Create strategic sales assets including:
• Customer success stories and shipper proof points
• Competitive positioning materials
• Carrier acquisition narratives
• Solution and industry thought-leadership content
• Ensure content accurately reflects business value propositions and customer challenges.
• Monitor industry developments, market trends, and customer pain points to identify new content opportunities.
• Translate complex market data, freight trends, and supply chain insights into commercially compelling narratives.
• Support sales teams with content that influences buying decisions and improves sales effectiveness.

About You

We're looking for a commercially minded content marketer with a proven track record of developing sales enablement content within a B2B environment.

• Significant experience building and managing sales content programmes.
• Background within logistics, transportation, freight, or supply chain industries.
• Strong content development and copywriting skills with the ability to create original, insight-led content.
• Excellent stakeholder management skills and ability to work across multiple business functions.
• Strong analytical mindset with the ability to interpret market trends and customer insights.
• Experience translating customer challenges into persuasive commercial narratives.

Successful candidates will demonstrate:

• Customer Obsession
• Earn Trust
• Insist on the Highest Standards
• Strategic thinking
• Excellent communication and influencing skills

Why Apply?

This role offers the opportunity to influence content strategy for a large-scale transportation and supply chain portfolio while working alongside senior marketing, sales, and product leaders. You'll have a direct impact on customer engagement, sales effectiveness, and commercial growth within a fast-paced and innovative environment.