Senior Content Designer: UX Content & Journeys

Wundermanthompson; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

VML in London is seeking a Senior Content Designer to join our Design Team on a permanent basis. You will shape experiences that are rewarding, personalised and effortless in every interaction.

You’ll play a key role crafting multi-step journeys, improving campaigns, and guiding content strategy with user research, data and AI insights while collaborating with product, UX, Brand and Legal. This role anchors accessibility and evolving design systems across platforms.

Qualifications

• Deep Content Design experience designing content for complex digital products and multi-step journeys.
• Ability to structure content architecture and information hierarchy.
• Experience collaborating in early discovery with product and UX partners.
• Experience with content design systems, style guidelines and governance.
• Comfort with analytics, conversion metrics and user research.
• Ability to align stakeholders across product, marketing and brand.
• Hands-on prototyping in Figma and related tools; AI-assisted workflows.

Responsibilities

• Own Major Initiatives & Launches: end-to-end content design for flagship launches and complex journeys.
• Be the Content Advocate in Early Discovery: collaborate with product and UX at problem-framing.
• Architect Complex Journeys: design multi-step content architecture and navigation.
• Evolve the Content Design System: document reusable content components and standards.
• Establish Governance Frameworks: define governance models and quality processes.
• Drive Data-Informed Decisions: analyze quantitative and qualitative data to guide copy.
• Foster Cross-Functional Alignment: work with Product, Engineering, Brand, Marketing, Legal.
• Ensure Accessibility & Inclusivity: adhere to WCAG and plain language requirements.
• Leverage Modern Tooling: use Figma/FigJam to document flows and layouts, explore AI-assisted workflows.

Skills

Deep Content Design

Content Architecture

UX Collaboration

Design Systems

Data Literacy

Figma Prototyping

Accessibility

Tools

Figma

FigJam

Job description

VML in London is seeking a Senior Content Designer to join our Design Team on a permanent basis. You will shape experiences that are rewarding, personalised and effortless in every interaction.

You’ll play a key role crafting multi-step journeys, improving campaigns, and guiding content strategy with user research, data and AI insights while collaborating with product, UX, Brand and Legal. This role anchors accessibility and evolving design systems across platforms.