Senior Content Designer UK

VML; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Discretionary bonus

Training opportunities

Competitive pension

Medical insurance

Life assurance

Social events

Holiday buy/sell

Family friendly policies

Retailer discounts

Job summary

VML in London is seeking a Senior Content Designer to shape user journeys on our client sites, balancing business aims with user needs. You’ll work mostly independently with a Content Lead, driving multi-step journeys and campaign-driven content in our design system.

This permanent role offers a discretionary bonus, training, pension, medical cover and generous benefits as part of a hybrid work model, with strong emphasis on accessibility, data literacy and collaboration across Product,

Qualifications

• Proven track record designing content for complex digital products and multi-step journeys.
• Experience shaping content for major customer-facing campaigns.
• Ability to advocate for UX in early discovery and problem framing.
• Experience developing or applying content design systems and governance.

Responsibilities

• Own major initiatives and launches across digital platforms.
• Act as content advocate in early discovery with product and UX leads.
• Architect complex journeys with clear information hierarchy.
• Evolve the content design system to ensure long-term consistency.
• Establish governance models and quality frameworks for content.

Skills

Content design

Journey architecture

UX advocacy

Design systems

Data literacy

Cross-functional collaboration

Figma

Accessibility

English/Communications/HCI background

Education

Degree in English/Communications/HCI/UX

Tools

Figma

FigJam

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brandsthat drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn#WeAreVML.

Senior Content Designer needed to join our Design Team on a permanent basis.

The opportunity

We’re looking for a confident, creative and versatile Senior Content Designer to work on our client’s website experience.

As a Senior Content Designer, you’ll be shaping experiences that are rewarding, personalised and effortless in every interaction.

You’ll find new opportunities and improve existing journeys, crafting intuitive and engaging solutions for major product initiatives, multi-step journeys, campaign activity and vehicle launches.

You’ll weigh business objectives with user expectations, delivering content that exceeds both. And you’ll use language to engage, inform, guide and persuade.

So, you’ll really need to know the value the right content can add to a customer journey. Plus, you’ll need a big appetite for using customer research, data and analytics and smart uses of AI to guide your design process.

You’ll work mostly independently, with support from a Content Lead to provide direction, review your work and help navigate complex decisions.

What you’ll be doing

• Own Major Initiatives & Launches: Drive the end-to-end content design for flagship launches, multi-step customer flows, and complex campaign-driven journeys across digital platforms.
• Be the Content Advocate in Early Discovery: Partner early with product managers and UX leads in the concept phase, shaping product intent, defining information hierarchy, and solving UX problems with content before visuals are developed .
• Architect Complex Journeys: Design and structure multi-step content architecture, taxonomy, and navigation paths to ensure seamless transitions across complex digital touchpoints.
• Evolve the Content Design System: Define and document reusable content components, patterns, and copy standards within our design system to ensure long-term consistency across digital products.
• Establish Governance Frameworks: Define clear content governance models, review processes, and quality frameworks so high standards and brand consistency are maintained post-launch.
• Drive Data-Informed Decisions : Interrogate quantitative performance data (conversion, drop-off, engagement) and qualitative research to formulate hypotheses, test copy variations, and make evidence-based design iterations.
• Foster Cross-Functional Alignment: Work autonomously with cross-functional partners across Product, Engineering, Brand, Marketing, and Legal to align journey messaging with product requirements.
• Ensure Accessibility & Inclusivity: Ensure all multi-step flows and launch content comply with modern accessibility standards (WCAG), plain language requirements, and assistive technology needs.
• Leverage Modern Tooling: Work hands-on in tools like Figma and FigJam to document user flows, wireframe content layouts, prototype copy in situ, and explore AI-assisted workflows to optimise efficiency.

What we want from you

• Deep Content Design Experience: Proven track record designing content for complex digital products, multi-step journeys, or major customer-facing campaign launches.
• Complex Journey & Architecture Skills: Demonstrated capability in content architecture, information hierarchy, and structuring complicated user flows into clear, intuitive journeys.
• Early-Phase UX Advocacy: Experience collaborating with product and design partners at the problem-framing stage, shaping the solution before high-fidelity design work starts.
• Design Systems & Governance Experience: Practical experience developing, documenting, or applying content design system components, style guidelines, and governance processes.
• Strong Data Literacy: Comfortable using analytics, conversion metrics, and user research findings to steer content decisions and evaluate performance.
• Cross-Discipline Alignment: Skilled at collaborating autonomously with stakeholders across product, marketing, and brand to align on goals and resolve conflicting priorities.
• Figma & Prototyping: Hands-on experience working directly inside Figma and modern collaborative tools to prototype content alongside UX/UI designers.
• Accessibility Expertise: A thorough working knowledge of digital accessibility, screen-reader compatibility, and inclusive language principles.
• Relevant Background: A degree or equivalent hands‑on experience in English, Communications, Human‑Computer Interaction (HCI), UX Design, or a related field. Proof of user‑centred decisions, testing or iteration.

If you know some of this, even better

• Experience working on major product rollouts or campaign launches within automotive, luxury, or high‑volume e‑commerce.
• Specialist training or certifications in Information Architecture or Content Strategy.
• Experience establishing content governance or editorial review workflows across large, multi‑brand platforms.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact‑driven individuals: Heart, Brains and Courage.

We lead with Heart , fostering empathy and trust where genuine connections and human‑centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage , inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

_ How we use AI in the recruitment process:** **
To ensure more focused and engaging conversations, weleverageAI in our recruitment processexclusively for secure, objectivenote‑taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome torequest a transcript of these notes or opt outof this feature at any time.Opting out will notimpact theoutcome of the interview process”_

At WPP Enterprise Solutions

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.

Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best‑in‑class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™

To find out more, visit enterprisesolutions.wpp.com and follow us on LinkedIn.

WPP Enterprise Solutions is part of[WPP](https://urldefense.com/v3/ http:/wpp.com/ ;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$), the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

#LI-EMEA #LI-HYBRID

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.