Content Designer UK

WPP Enterprise Solutions; Greater London; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Discretionary bonus

Training opportunities

Pension

Medical insurance

Life assurance

Social events

Holiday trading

Job summary

WPP Enterprise Solutions is seeking a confident Content Designer to join our Design Team on a permanent basis in London. You will shape customer-focused website experiences, ensuring clear, engaging content across campaigns, landing pages and vehicle-nameplate updates.

You’ll work with UX, UI and Content teams, using research, data and AI insights to guide your copy and improve journeys. The role emphasizes accessibility, tone of voice, and collaboration across disciplines.

Qualifications

• Proven Content Design Experience across digital products or platforms.
• Portfolio demonstrating user journeys, wireframes, testing or iterative improvements.
• Experience with Figma for wireframes, flows, and annotations.
• Strong usability and accessibility knowledge (WCAG, hierarchy, descriptive links).
• Ability to base decisions on quantitative metrics and qualitative research.
• Clear communication of content rationale with design, product and marketing teams.
• Excellent attention to grammar, terminology and tone of voice.
• Curiosity about AI tools and evolving workflows for content design.
• Relevant degree or practical experience in a related field.

Responsibilities

• Craft end-to-end content across digital touchpoints for campaigns and product pages.
• Map user journeys, define flows and wireframe landing pages in Figma.
• Maintain tone of voice and usability across discovery to detail pages and CTAs.
• Design for accessibility with plain language, headers and alt text.
• Collaborate with UX/UI, researchers, product owners and developers daily.
• Audit content journeys to identify friction and opportunities for iteration.
• Support user research, test hypotheses and refine copy from findings.
• Contribute to design system, taxonomy and content guidelines.
• Balance multiple workstreams under senior/lead or delivery manager guidance.

Skills

Content design

Portfolio

Figma

Usability

Research-informed

Stakeholder comms

Attention to detail

AI tools awareness

English/UX writing

Education

Degree or equivalent (English, Journalism, Communications, HCI, UX)

Tools

Figma

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Content Designer needed to join our Design Team on a permanent basis.

The opportunity

We’re looking for a confident, creative and versatile Content Designer to work on our client’s website experience.

As a Content Designer, you’ll be shaping experiences that are rewarding, personalised and effortless in every interaction.

You’ll find new opportunities and improve existing journeys, crafting intuitive and engaging solutions for campaign activity, vehicle launches and landing pages.

You’ll weigh business objectives with user expectations, delivering content that exceeds both. And you’ll use language to engage, inform, guide and persuade.

So, you’ll really need to know the value the right content can add to a customer journey. Plus, you’ll need a big appetite for using customer research, data and analytics and smart uses of AI to guide your design process.

You’ll be collaborating with a multidisciplinary team, spanning UX, UI and Content, with Senior oversight on complex tasks.

What you’ll be doing

• Craft End-to-End Content: Design clear, engaging, and consistent content across digital touchpoints, focusing on key vehicle/nameplate updates and landing pages.


• Map Journeys & Wireframe: Partner with designers to map user journeys, define user flows, and build content-led landing page wireframes and prototypes in Figma.


• Champion Tone of Voice & Usability: Apply usability principles and ensure tone of voice consistency across all touchpoints, from discovery through to detail pages and call-to-actions.


• Design for Accessibility: Like plain language, header structure, descriptive links and alternative text, working with designers and developers.


• Collaborate Cross-Functionally: Work day-to-day with UX/UI designers, researchers, product owners, and developers to build, test, and evolve customer experiences.


• Audit & Iterate: Map and audit existing content journeys, identifying friction points and opportunities for continuous iteration and improvement.


• Support User Research & Testing: Collaborate with researchers to formulate hypotheses, define content testing methods, participate in user testing sessions, and use findings to validate and refine copy.


• Contribute to Standards: Follow and contribute to the evolution of our design system, taxonomy, and content guidelines to maintain consistency across squads.


• Balance Workstreams: Prioritisation support from a senior/lead or delivery manager.

What we want from you

• Proven Content Design Experience: Solid hands-on experience in content design, UX writing, or digital copywriting for customer-facing digital products or platforms.


• Portfolio of Work: A portfolio demonstrating practical examples of content design—including user journeys, wireframes, content testing, or iterative improvements based on user data.


• Figma & Prototyping Skills: Comfortable working directly in Figma to wireframe flows, collaborate on designs, prototype solutions, and ensure files are annotated with clear documentation.


• Usability & Accessibility Knowledge: A strong understanding of core usability heuristics and accessibility standards (e.g., WCAG, clear typography/hierarchy, assistive tech compatibility).


• Research-Informed Mindset: Experience using quantitative metrics and qualitative research/testing to guide and justify content decisions.


• Stakeholder Communication: Ability to articulate content rationale clearly and collaborate effectively across design, product, brand, and marketing teams.


• Attention to Detail: Meticulous eye for detail, grammar, terminology, and tone of voice consistency.


• Interest in Emerging Tools: Curiosity about AI tools and workflow developments and how they can support and streamline content design tasks.


• Relevant Background: A degree or equivalent practical experience in English, Journalism, Communications, Human-Computer Interaction (HCI), UX Design, or a related field.

If you know some of this, even better

• Candidates from digital copywriting should demonstrate user-centred decisions, testing or iteration.


• Experience working within automotive, luxury markets, or large-scale digital retail platforms.


• Recognised Content Design certification or formal UX training.


• Experience with content auditing, taxonomy, or information architecture for product catalogues or nameplate-driven sites.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only

We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.

We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.

And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How We Use AI In The Recruitment Process

To ensure more focused and engaging conversations, we leverage AI in our recruitment processexclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome torequest a transcript of these notes or opt outof this feature at any time. Opting out will not impact the outcome of the interview process

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.