Content Designer UK

VML; Greater London; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Discretionary bonus scheme

Training opportunities

Competitive pension

Medical insurance

Life assurance

Social events

Holiday buy/sell options

Retail discounts

Job summary

VML is seeking a Content Designer to join the London-based design team on a permanent basis. You will craft end-to-end content for client website experiences, shaping journeys that feel personal and effortless while balancing business goals with user needs.

You’ll collaborate with UX/UI, researchers, product owners, and developers, using Figma to wireframe and prototype, ensure accessibility, and continuously improve content based on data and testing insights.

Qualifications

• Solid hands-on experience in content design, UX writing, or digital copywriting for customer-facing digital products.
• Portfolio demonstrating practical examples of content design—user journeys, wireframes, testing or iterative improvements from data.
• Experience using quantitative metrics and qualitative research/testing to guide content decisions.
• Ability to collaborate across design, product, brand and marketing teams.
• A degree or equivalent practical experience in English, Journalism, Communications, HCI, UX Design, or related field.

Responsibilities

• Design clear, engaging, and consistent content across digital touchpoints, focusing on vehicle/nameplate updates and landing pages.
• Map journeys with designers, define user flows, and wireframe content-led landing pages in Figma.
• Apply tone of voice and accessibility principles across touchpoints from discovery to detail pages and CTAs.
• Collaborate with researchers to formulate hypotheses and define content testing methods.
• Contribute to evolving content guidelines, taxonomy, and design system standards.
• Balance multiple workstreams with support from a senior/lead or delivery manager.

Skills

Content Design Experience

Portfolio of Work

Figma

Prototyping

Usability & Accessibility Knowledge

Research-Informed Mindset

Stakeholder Communication

Attention to Detail

Interest in AI Tools

Background in English/Journalism/Comms

Education

Bachelor's degree in English, Journalism, Communications or UX-related field

Tools

Figma

Prototyping

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brandsthat drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn#WeAreVML.

Content Designer needed to join our Design Team on a permanent basis.

The opportunity

We’re looking for a confident, creative and versatile Content Designer to work on our client’s website experience.

As a Content Designer, you’ll be shaping experiences that are rewarding, personalised and effortless in every interaction.

You’ll find new opportunities and improve existing journeys, crafting intuitive and engaging solutions for campaign activity, vehicle launches and landing pages.

You’ll weigh business objectives with user expectations, delivering content that exceeds both. And you’ll use language to engage, inform, guide and persuade.

So, you’ll really need to know the value the right content can add to a customer journey. Plus, you’ll need a big appetite for using customer research, data and analytics and smart uses of AI to guide your design process.

You’ll be collaborating with a multidisciplinary team, spanning UX, UI and Content, with Senior oversight on complex tasks.

What you’ll be doing

• Craft End-to-End Content: Design clear, engaging, and consistent content across digital touchpoints, focusing on key vehicle/nameplate updates and landing pages.
• Map Journeys & Wireframe: Partner with designers to map user journeys, define user flows, and build content-led landing page wireframes and prototypes in Figma.
• Champion Tone of Voice & Usability: Apply usability principles and ensure tone of voice consistency across all touchpoints, from discovery through to detail pages and call-to-actions.
• Design for Accessibility: Like plain language, header structure, descriptive links and alternative text, working with designers and developers.
• Collaborate Cross-Functionally: Work day-to-day with UX/UI designers, researchers, product owners, and developers to build, test, and evolve customer experiences.
• Audit & Iterate: Map and audit existing content journeys, identifying friction points and opportunities for continuous iteration and improvement.
• Support User Research & Testing: Collaborate with researchers to formulate hypotheses, define content testing methods, participate in user testing sessions, and use findings to validate and refine copy.
• Contribute to Standards: Follow and contribute to the evolution of our design system, taxonomy, and content guidelines to maintain consistency across squads.
• Balance Workstreams: Prioritisation support from a senior/lead or delivery manager.

What we want from you

• Proven Content Design Experience: Solid hands-on experience in content design, UX writing, or digital copywriting for customer-facing digital products or platforms.
• Portfolio of Work: A portfolio demonstrating practical examples of content design—including user journeys, wireframes, content testing, or iterative improvements based on user data.
• Figma & Prototyping Skills: Comfortable working directly in Figma to wireframe flows, collaborate on designs, prototype solutions, and ensure files are annotated with clear documentation.
• Usability & Accessibility Knowledge: A strong understanding of core usability heuristics and accessibility standards (e.g., WCAG, clear typography/hierarchy, assistive tech compatibility).
• Research-Informed Mindset: Experience using quantitative metrics and qualitative research/testing to guide and justify content decisions.
• Stakeholder Communication: Ability to articulate content rationale clearly and collaborate effectively across design, product, brand, and marketing teams.
• Attention to Detail: Meticulous eye for detail, grammar, terminology, and tone of voice consistency.
• Interest in Emerging Tools: Curiosity about AI tools and workflow developments and how they can support and streamline content design tasks.
• Relevant Background: A degree or equivalent practical experience in English, Journalism, Communications, Human-Computer Interaction (HCI), UX Design, or a related field.

If you know some of this, even better

• Candidates from digital copywriting should demonstrate user-centred decisions, testing or iteration.
• Experience working within automotive, luxury markets, or large-scale digital retail platforms.
• Recognised Content Design certification or formal UX training.
• Experience with content auditing, taxonomy, or information architecture for product catalogues or nameplate-driven sites.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart , fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage , inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How we use AI in the recruitment process:
To ensure more focused and engaging conversations, weleverageAI in our recruitment processexclusively for secure, objectivenote-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome torequest a transcript of these notes or opt outof this feature at any time.Opting out will notimpact theoutcome of the interview process”

At WPP Enterprise Solutions

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies