Consultant (Commerce)

VML; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Discretionary bonus

Hybrid London

Training opportunities

Pension

Job summary

VML is seeking a Consultant to join our Business Services team in London. You will own end-to-end assessments, build roadmaps, and deliver transformation programs across commerce ecosystems and AI-enabled discovery.

You’ll work with enterprise brands, connect strategy to CX, content and commerce execution, and shape how propositions are taken to market. Ideal candidates have multi-year consulting or strategy experience in commerce or digital marketing, strong communication, and ability to

Qualifications

• Multiple years of professional experience in a consulting, strategy or senior operational role with significant commerce or digital marketing exposure.
• Deep understanding of commerce ecosystems: trading, content operations, channel strategy and brand investment impact.
• Ability to structure ambiguous problems, deliver clear outputs under time pressure and present to clients.
• Knowledge of AI discoverability GEO, AEO and AI-assisted product discovery and advisory impact.

Responsibilities

• Own end-to-end project delivery from client assessments to prioritised roadmaps.
• Develop strategic recommendations across commerce transformation and content strategy.
• Build and refine repeatable delivery methodologies from discovery to implementation planning.
• Translate complex shifts into clear, commercially grounded language for senior audiences.

Skills

Commerce strategy

AI discovery

Client engagement

Project delivery

Communication

Tools

Shopify

SFCC

Commercetools

PIM/DAM

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brandsthat drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Consultant with experience in Commerce ecosystems and technologies wanted to join our Business Services team

The opportunity:

How consumers discover, evaluate and buy products is changing faster than most organisations can respond. AI-powered search, agentic commerce, generative product discovery and the collapse of the traditional funnel are reshaping commercial models across every sector. Most enterprise clients know something has shifted few have a clear plan for what to do about it.

WPP Enterprise Solutions is building a commerce consulting practice to help clients navigate these shifts. We work with some of the world’s most recognised brands translating complex commercial challenges into actionable strategies, transformation roadmaps and delivery programmes. What makes this role different from a boutique or a SaaS provider is what sits around you: your consulting recommendations connect directly to creative, content, CX and commerce execution teams who bring them to life. Strategy doesn’t end at a slide deck here.

We’re looking for a Consultant who can work end-to-end from running assessments and diagnostics through to building the roadmaps, change plans and implementation frameworks that follow. You’ll be part of an established team working across some of the UK’s most recognised brands, with the opportunity to shape how we take new propositions to market.

• Perm
• London/Hybrid
• Travel to client site where required

What you’ll be doing:

Project Delivery:

• Own end-to-end project delivery: from running client assessments and diagnostics through to identifying the highest-impact opportunities and building prioritised roadmaps clients can execute against.
• Develop strategic recommendations across commerce transformation, AI discoverability (GEO/AEO), agentic commerce readiness, content strategy and channel optimisation depending on the client’s challenge.
• Build and refine repeatable delivery methodologies from discovery through to implementation planning and performance measurement.

Client Engagement:

• Support and contribute to workshops, co-creation sessions and client meetings.Owning preparation, follow-up actions and specific content delivery within these sessions.
• Translate complex commercial and technology shifts into clear, commercially grounded language for senior audiences.
• Manage critical dependencies across client stakeholders commerce, brand, content, SEO, IT to ensure recommendations land and get implemented.

Collaboration & Practice Building:

• Collaborate with specialist teams to ensure seamless handover and continuity across project phases.
• Work across WPP’s integrated network connecting upstream consulting recommendations to downstream execution in content, CX and commerce.
• Contribute to practice IP: case studies, frameworks, proposition development and client-ready assets that strengthen our market position.
• Support proposal development and pitch responses helping shape how we present our capabilities and solutions to prospective clients.

What we want from you:

• Multiple years of professional experience in a consulting, strategy or senior operational role with significant commerce or digital marketing exposure.

• Genuine understanding of how commerce ecosystems work - not just the technology layer, but the commercial reality: trading, content operations, channel strategy, category management and the relationship between brand investment and commercial performance.

• Consulting rigour you can structure ambiguous problems, build clear deliverables under time pressure and present recommendations that hold up to client scrutiny.

• Working knowledge of AI discoverability GEO, AEO, LLM-influenced search journeys, AI assistants (Gemini, ChatGPT, Rufus), and how they are reshaping product discovery (You don’t need to be an engineer you need to understand the strategic implications and be able to advise clients on what to do about them)

• Strong communication skills - comfortable presenting to senior stakeholders and translating technical findings into business language.

• Experience working with enterprise clients, you understand the complexity of large organisations (multiple stakeholders, competing priorities, long decision cycles) and know how to navigate them.

Ideally you will have:

• Brand-side or client-side experience in eCommerce, digital marketing or commercial roles: you’ve sat where the client sits and understand their operational reality, not just the consultant’s view.
• Experience in at least one of: CPG/FMCG, Consumer health, Automotive, Retail, Telecom.
• Familiarity with content optimisation, SEO, or digital shelf management and how these disciplines are being disrupted by generative AI.
• Exposure to change management or enablement you’ve helped organisations adopt new ways of working, not just handed them a strategy document.

If you know some of this, even better:

• Hands-on curiosity with AI tools LLMs, agentic platforms, or similar.
• Experience with commerce technology (Shopify, SFCC, Commercetools, PIM/DAM systems).

What we can offer you:

• The chance to shape a growing consulting practice your work will define methodology and propositions, not just execute someone else’s.
• Direct access to iconic enterprise clients and the opportunity to contribute to both proposition development and project delivery.
• An integrated agency network where your consulting work connects to creative, content, CX and commerce teams who make the recommendations real.
• A team culture that values intellectual honesty, pace and ownership.
• London-based with flexible hybrid working and occasional client travel.
• Training, development, and a clear path to Senior Consultant and beyond.

Permanent only
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

At WPP Enterprise Solutions

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.

Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™

WPP (VML) is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.