Senior Conference & Events Sales Executive

Recruit Genie; Birmingham; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Competitive salary

Discretionary incentive scheme

Job summary

Edgbaston Park Hotel and Conference Centre seeks a Senior Conference & Events Sales Executive to manage enquiries and coordinate C&E bookings, including meetings, events, conferences and weddings. You will combine customer service with commercial acumen to maximise sales and support the team.

You’ll have at least three years’ experience in sales or event management, with strong contract negotiation skills and the ability to build client relationships in a fast-paced hotel environment.

Qualifications

• Minimum three years of experience in sales or event management.
• Hospitality/hotel sector experience preferred.
• Ability to sell and coordinate conference & events services.

Responsibilities

• Manage telephone, email and third-party enquiries efficiently and professionally.
• Conduct face-to-face and virtual venue show-arounds highlighting facilities and services.
• Produce quotations, proposals, contracts and pro-forma invoices and drive upsells.
• Coordinate bookings from contract to final details with reservations and operations.
• Monitor allocations, rooming lists and billing accuracy and handle cancellations.
• Stay updated on competitors and market opportunities, support showcases and exhibitions.
• Provide guidance and mentorship to junior C&E sales executives.

Skills

Sales experience

Event management

Contract negotiation

Job description

We’re proud to be a certifiedB Corp– one of only seven hotels/hotel groups in the UK to earn this prestigious accreditation. This means we’re part of a global community of businesses committed to using profits and purpose to make a positive impact on people and the planet. If you want to be part of a team that values sustainability, inclusivity and meaningful work, we’d love to hear from you.

We're seeking an experienced Senior Conference & Events Sales Executive to manage enquiries and coordinating Conference & Events (C&E) bookings, including meetings, special events, conferences and weddings. You will combine exceptional customer service with strong commercial acumen to maximise sales, support your team and convert every business opportunity.

What you’ll be doing

• Managing telephone, email and third-party enquiries efficiently and professionally, ensuring every detail is accurate.
• Conducting engaging face-to-face and virtual venue show-arounds with clients, highlighting our facilities and services.
• Proactively following up on leads, producing accurate quotations, proposals, contracts and pro-forma invoices, and driving upsells to maximise revenue.
• Coordinating all bookings from contract through to final details, ensuring flawless delivery and seamless communication with the reservations and operations teams.
• Monitoring event allocations, rooming lists and billing accuracy, and managing cancellations or changes in line with hotel policies.
• Staying up to date on competitors, local trends and market opportunities, supporting showcases, tradeshows and exhibitions to promote the venue.
• Providing guidance and mentorship to junior C&E sales executives, sharing best practices and fostering service excellence.

About you

You’ll bring at least three years’ experience in sales or event management, ideally within the hotel sector, and a proven ability to sell and coordinate C&E services. You’re confident negotiating contracts, building strong client relationships and achieving sales targets. Skilled in presenting, persuasive in communication and passionate about exceptional service, you’ll thrive in a fast-paced, collaborative environment where no two days are the same.

In return, we offer a competitive salary and eligibility for our discretionary incentive scheme.

The Hotel reserves the right to close the vacancy early, should suitable applicants be found.

Edgbaston Park Hotel and Conference Centre is committed to being an equal opportunities employer and applicants will be shortlisted and recruited on the sole basis of their relevant skills, experience and qualifications. If you have a disability and require any adjustment to be made to the recruitment process in order for you to participate, please contact [e-mail] or call the People & Culture Team on 0121 414 8927.