Senior Communications & Marketing Officer

National Trust for Places of Historic Interest or Natural Beauty; Pumsaint; Hybrid; GBP 42,000 - 54,000; Full time

Benefits offered by this job

Substantial pension scheme up to 10%

Free entry to National Trust places

Season ticket loan

EV car lease scheme

Perks at work discounts

Holiday allowance up to 32 days + buy

Job summary

National Trust for Places of Historic Interest or Natural Beauty in Wales seeks a Senior Communications and Marketing Officer to lead multi-channel campaigns for the Carmarthenshire and Ceredigion property group. You’ll shape strategy across websites, social media, email marketing, press and paid advertising, working with teams across Visitor Experience, House and Collections, Rangers and Community.

The role combines on-site work 2–3 days a week at Dinefwr or Llanerchaeron with remote days,

Qualifications

• Proven experience delivering multi-channel campaigns across websites, email, social media and press.
• Excellent written and verbal communication, with ability to tailor content for varied audiences.
• Strong relationship-building, teamwork and ability to lead independently.
• Excellent attention to detail with strong proofreading and editing skills.

Responsibilities

• Lead planning, delivery and evaluation of campaigns across multiple channels.
• Create engaging website content and email marketing campaigns.
• Develop compelling social media content to tell place stories.
• Support press engagement and paid advertising.
• Coordinate photography, videography and filming as needed.
• Collaborate with Wales comms team and property groups to meet goals.

Skills

Cross-channel communications

Content creation

Stakeholder liaison

Editing & proofreading

Project management

Tools

CMS platforms

Social media management tools

Job description

We’re looking for a Senior Communications and Marketing Officer to lead communications and marketing for the Carmarthenshire and Ceredigion property group, which includes Dinefwr, Llanerchaeron, Dolaucothi and the Ceredigion coast.

This is an exciting opportunity for a communications and marketing professional to shape and deliver multi-channel campaigns that inspire visits, deepen engagement and support key organisational priorities. We’re looking for someone who can lead across a broad range of channels, including websites, social media, email marketing, press and paid advertising.

Working closely with teams across the property group, you'll bring stories to life, grow audiences, champion our places and help more people connect with nature, beauty and history through compelling and creative communications.

What it's like to work here

You’ll sit within the Wales Communication and Marketing Team, a team of 15 marcomms specialist working across Wales, and you’ll embed yourself within the property group, working with all teams including Visitor Experience, House and Collections, Rangers and Community and Participation.

Your contractual location will be the National Trust office at Dinefwr or Llanerchaeron – you can choose the closest location to you. You will be required to work on-site across the property group 2-3 days a week, with the remaining days from home if you need.

We're proud of the role the Welsh language plays in the places and communities we care for across Wales. Whether you're a fluent Welsh speaker, a learner, or completely new to the language, we'll support you to develop the skills and confidence needed for your role and to engage with Welsh language and culture as part of working at the National Trust.

What you'll be doing

In this role, you’ll lead the planning, delivery and evaluation of communications and marketing campaigns across a wide range of channels. Working collaboratively with the Wales comms and marketing team and colleagues across the property group, you’ll focus on creating compelling website content, engaging email marketing campaigns and creative social media content that bring the unique stories of each place to life. You’ll also support with press, paid advertising, photography, videography and filming.

The property group plays a key role in delivering our Ending Unequal Access strategic goal. Through inspiring and inclusive communications, you’ll help connect more people with nature, beauty and history, ensuring our places are welcoming, relevant and accessible to everyone.

You’ll also support our ambition to inspire more children and young people to engage with, enjoy and take action for the places in our care, helping to build stronger connections with the next generation.

Alongside supporting our strategic goals, you’ll be responsible for promoting visits to Dinefwr, Llanerchaeron and Dolaucothi, showcasing a year-round programme of events, activities, exhibitions and more.

You can view the full role profile for this role in the document attached. You don't need to have all the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what’s possible in this role.

Who we're looking for

We’d love to hear from you if you:

• have experience planning and delivering communications and marketing activity across multiple channels, including websites, social media and email marketing
• are an excellent communicator with strong written and verbal communication skills, able to create engaging content for a range of audiences
• enjoy building relationships and working collaboratively with a wide range of colleagues, while also being able to work independently and use your own initiative
• are organised and able to prioritise your workload and meet tight deadlines
• have excellent attention to detail and strong proofreading skills

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Season ticket loan
• EV car lease scheme (for roles that meet the salary criteria)
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.

National Trust place

Dinefwr Park, Newton House, Llandeilo, SA19 6RT

Documents

• Senior Communications & Marketing Officer - B.pdf
• IRC180515 - Uwch Swyddog Cyfathrebu a Marchnata.docx
• Uwch Swyddog Cyfathrebu a Marchnata - Lefel Gyrfa B.pdf

Requirements

Compliance.Eligibility to Work in the UK

Additional information

Closing Date: 25 October 2026

Provisional Interview Date: 03 November 2026

Equal Opportunities Statement

The National Trust celebrates diversity and is committed to creating a fair and equal society, free from discrimination. You can read more about our commitment to inclusion and diversity here .

Safeguarding Statement

The National Trust is committed to a safe recruitment processes to help the organisation attract and appoint the right staff/volunteer for the role and responsibilities as set out in the vacancy advert. We will not accept applicants who are not suitable to work with children, young people or adults at risk. If you have any questions around your suitability for this vacancy, please contact the people service centre.