Senior Communications Manager - Commercial

Kick It Out; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading sports organization seeks a Senior Communications Manager to enhance its public relations strategy with a focus on commercial partnerships. The ideal candidate will have strong media contacts, experience in PR, and a passion for sports. This role is critical in promoting the EFL's initiatives and engages with multiple stakeholders to elevate the league's visibility and community impact.

Qualifications

• Track record in senior communications roles.
• Experience in PR agency.
• Strong media contacts in sports.

Responsibilities

• Lead public relations for the EFL, focusing on commercial aspects.
• Develop and manage communications strategies.
• Build relationships with media and stakeholders.

Skills

Communication

Stakeholder Management

Problem Solving

Education

Degree in relevant subject

Tools

Microsoft Office

Job description

Senior Communications Manager - Commercial

EFL (English Football League)

• EFL London, Fifty Paddington, 50 Eastbourne Terrace, London, W2 6LG

Post Title:Senior Communications Manager - Commercial
Contract Type:Permanent
Workplace:EFL London office, Paddington
Reporting to:Head of Public Relations
Working Pattern:M-F, 35 hours

“The EFL is about two things – great football competitions and supporting communities 365 days a year”.

The EFL is looking for a dedicated and passionateSenior Communications Manager - Commercialto work within our Communications Team. The role will focus on assisting with the EFL strategic PR strategy with a specific focus on our Commercial side and Partners.

JOB PURPOSE

Reporting into the Head of Public Relations, the Senior Communications Manager – Commercial will assist in the activation of the annual strategic PR plan for the EFL, specifically from a Commercial perspective, inputting into the overall Communications strategy.

KEY RESPONSIBILITIES

• Working with the Head of Public Relations and wider Communications and Commercial Team, be responsible for the day-to-day narrative and publicising of the ongoing story of the EFL, its Member Clubs and the Football Club charities by securing coverage across football and non-football broadcast, digital and print media (regionally, nationally and internationally)
• Play an instrumental role in developing and managing the League's relationship with broadcast partners, both domestically and internationally
• Maintain a strong focus on the commercial side of the organisation by supporting all PR, media and communications activity
• Take the lead on developing and delivering PR and Commercial partner activations and communications in conjunction with colleagues from the Commercial Team, partners and their agencies
• Support the Commercial Team in respect of PR and communications for fan engagement and marketing initiatives such as Fantasy EFL
• Collaborating with external agencies (communications, PR and talent based), writing briefs and roving support as appropriate
• Contribute to the internal communications action plan to make sure all departments are updated on commercial activity
• Liaise with, and be present to, all member Clubs to make sure that they are fully briefed on all commercial and campaign activity
• Identify targets and objectives for news and sport coverage in regional, national and international media making sure that this coverage is monitored
• Develop and deliver comprehensive reports that include key metrics and campaign results
• Build, develop and maintain effective working relationships with journalists at all levels, including those outside of the football and sporting environment
• Effectively communicate and manage stakeholders in respect of the EFL’s Commercial activity
• Offer support and development to members of the Communications Team, Commercial Team and wider EFL for all matters within your expertise and relating to communications from a commercial perspective
• Develop and plan the public relations communication strategy for partner events that showcase the EFL in a positive manner to fans and commercial partners

WHO WE ARE LOOKING FOR

KNOWLEDGE & UNDERSTANDING

• A successful track record of working in a similar role at a mid to senior level in a high-profile business where there are multiple stakeholders
• A commercially focused mind– ideally with some PR agency experience at a relevant level
• Ideally worked within and understands the sports industry
• A strongly developed network of media contacts
• An understanding of the EFL and its 72 member clubs and the wider Football Family

TECHNICAL SKILLS

• Proven competency in developing and activating communications strategies and plans
• Exceptional communication and presentation skills, able to communicate fluently to all levels of the business internally and externally
• A track record for meeting and exceeding goals within strict timeframes in a pressurised environment
• Advanced knowledge and experience of Microsoft Office packages
• A degree in a relevant subject or equivalent training, qualifications or experience

ATTRIBUTES

• Able to facilitate and lead meetings with high profile stakeholders, internally and externally
• Infectious enthusiasm and creativity – bringing new ideas to the table
• A natural problem solver, who is able to think strategically and with foresight
• Willingness to work occasional evenings and weekends
• Lead by example by contributing to promoting the principles of the EFL:
• Everybody Working Together- We are one team supporting each other and collaborating on our shared goals
• Fairness & Equality- Being consistent and inclusive for everyone - showing respect
• Listening & Learning- Communicating with trust and honesty - growing as individuals and enabling others to do so too

INTRODUCTION TO THE EFL

The English Football League (EFL) is the highest attended football league, and largest single body of professional clubs in Europe.

It is responsible for administering and regulating the Sky Bet EFL, Sky Bet Play-Offs, Carabao Cup and Vertu Trophy competitions, plus youth and reserve team football.

A vital part of sporting life, both in the UK and across the globe, the EFL operates some of the world’s most competitive, popular and successful football competitions, acting as part of the fabric of life for millions of fans and families.

EFL Clubs are truly embedded in the hearts of their 72 local communities, spanning the breadth and depth of England and Wales. Away from the match-day, Clubs and Club Community Organisations interact seven days a week, 365 days a year, making a positive contribution to the communities in which they serve.

COMMUNICATIONS TEAM

The Communications team is responsible for enhancing and protecting the EFL's reputation and managing the relationships with Clubs, Supporters and policy makers alike, to help keep the EFL's competitions in the public eye.

OUR TEAM AT THE EFL

The EFL offers a unique opportunity to work with some of the biggest sporting competitions, clubs, commercial partnerships and media in the market.

We look for the best people who approach their work with energy, excellence and commitment.

Our employees are crucial to our success and Equality, Diversity and Inclusion are fundamental elements of building our team. Each of us has an array of qualifications, skills and life experiences.

If you have any particular requirements in respect of the recruitment or interview process, please mention this in your application.

The EFL reserves the right to close this vacancy early should we receive enough applications.

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