Senior Commercial Data Architect (Global Platform)

ATG Entertainment UK; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

ATG Entertainment in London is seeking a Data Architect to own the data architecture behind commercial decisions such as pricing, forecasting and trading. You will define models, keys and data contracts that enable consistent analytics across markets.

The role requires hands-on design of data for multi-market environments, with security and privacy by design, and close collaboration with finance, marketing and IT stakeholders. You will produce standards and ensure alignment with GDP.

Qualifications

• Hands-on data modelling for commercial decisioning including pricing or revenue management.
• Strong data architecture in a multi-market commercial environment.
• Experience with web/app analytics and data platforms, including GA4.

Responsibilities

• Own and maintain the target data architecture for ATG's commercial data, including the transition from current to target state.
• Define common business entities, definitions, hierarchies, and keys, so commercial products carry consistent meaning across markets and source systems.
• Architect the data behind pricing, revenue management, marketing measurement, forecasting and trading, including model inputs and outputs, and how decisions and outcomes are recorded and measured.
• Design the consumer and digital data model spanning web and app behaviour, advertising and campaign data, CRM and customer data platform flows, identity, and customer feedback, keyed so that behaviour, marketing investment, and sales can be joined.
• Architect the financial data commercial models need, including budgets, forecasts, sales, and revenue actuals, working with Finance and maintaining clear ownership boundaries for Finance reporting.
• Define and govern data contracts for integrations with the GDP and other agreed priority systems, covering ownership, fields, keys, formats, quality expectations, refresh, and change management.
• Design how analytics, ML models, AI services and agents access and interact with the platform, including API and MCP interfaces, permissions, grain, and the boundary between read and write-back.
• Embed data protection and security into the architecture, including consent, retention, minimisation, and cross-border requirements across ATG markets.
• Produce and maintain conceptual and logical data models, data flows, lineage, architecture decision records and reusable design patterns, documented at the level needed by both engineering teams and commercial stakeholders.
• Support enterprise and solutions architecture where operational or enterprise systems provide data needed for commercial decision-making, ensuring it integrates into the commercial model to the required standard.
• Design how each market and new system conforms to the common data standard, while making the cost implications of design options visible so choices are made commercially.
• Provide architecture assurance across delivery: review designs, challenge where needed, approve designs for build, and represent Data in cross-team architecture forums.

Skills

Data modelling

Cloud data platforms

SQL & Python

dbt proficiency

AI / ML concepts

Tools

Snowflake

API / event integration

GA4

Job description

ATG Entertainment in London is seeking a Data Architect to own the data architecture behind commercial decisions such as pricing, forecasting and trading. You will define models, keys and data contracts that enable consistent analytics across markets.

The role requires hands-on design of data for multi-market environments, with security and privacy by design, and close collaboration with finance, marketing and IT stakeholders. You will produce standards and ensure alignment with GDP.