Senior Commercial Analyst

Cazoo; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Annual bonus

Commission plans

Pension match

Hybrid role

Volunteer days

Private healthcare

Private dental

Job summary

Cazoo is seeking a Senior Commercial Data Analyst to advance our journey into Decision Intelligence, moving from static reporting to proactive insight across Commercial, Account Management and Finance teams.

You will own the analytical agenda, develop churn and CLV models, and deliver actionable, data-driven narratives to improve dealer retention and revenue forecasting. Hybrid role based in Richmond, UK.

Qualifications

• Senior data analyst with track record in commercial, B2B or marketplace environments.
• Experience moving from data to insight to business action with measurable outcomes.
• Strong experience in churn propensity modelling, B2B segmentation, ARPA/revenue performance and lead quality analysis.

Responsibilities

• Own the analytical agenda for Commercial, Account Management and Finance, including dealer retention and revenue forecasting.
• Build a dealer churn propensity model and a Dealer Customer Lifetime Value model for proactive intervention.
• Deliver segmentation and surface metrics like Cost Per Lead, Days to Sell, and listing performance benchmarking.
• Collaborate with the Analytics CoE to maintain a single trusted source of commercial data.
• Line-manage the Commercial Data Analyst, setting objectives and promoting proactive analytics.
• Develop narratives that enable decision-making and drive action acrossCommercial and Finance teams.

Skills

Senior Data Analyst

Churn modelling

B2B segmentation

ARPA revenue

Cost Per Lead

Lead quality

SQL

Power BI

Tools

SQL

Power BI

Job description

Cazoo, is the ultimate destination for car enthusiasts and buyers alike! As a leader in the market, we pride ourselves on providing unparalleled search tools, expert car guides, insightful reviews, and a comprehensive vehicle price guide. Our mission is simple: to empower buyers to find their perfect car efficiently and with confidence, while also helping automotive retailers reach millions of eager buyers.

At Cazoo, you'll be part of a team that's revolutionising the way people buy and sell cars. If you're ready to drive your career forward in a dynamic, fast-paced environment, Cazoo is the place for you. Join us and be a part of shaping the future of automotive retail!

We are currently looking for a Senior Commercial Data Analyst to be the next person to join Cazoo! Right now, we are on a deliberate journey to become a Decision Intelligence-enabled business, where data underpins every significant decision and every team has what they need to act. This role leads one of the most important parts of that journey.

Our greatest commercial opportunity is closing the gap between the data we have and the decisions our Commercial, Account Management and Finance teams make every day. That means moving from static reporting to proactive intelligence, giving those teams the kind of pre-emptive, contextualised insights that change how we win and retain dealer partners, and give Finance the foundations for more accurate revenue forecasting. That is the opportunity this role will lead on.

Reports To: Director of Analytics

Contract Type: Permanent

Location: Richmond UK, Hybrid

What You'll Be Working On

• Own the analytical agenda for Commercial, Account Management and Finance, leading on dealer retention, ARPA performance, portfolio health and new business pipeline.
• Build and maintain a dealer churn propensity model and a Dealer Customer Lifetime Value model, enabling proactive intervention, protecting revenue, and giving Finance a data-driven foundation for more accurate forecasting.
• Deliver B2B dealer segmentation and surface Cost Per Lead, Days to Sell and listing performance benchmarking, turning Cazoo's proprietary data into something dealers can't get anywhere else and that our sales team leads every conversation with.
• Work with the wider Analytics CoE to ensure a single, trusted source of commercial data, resolving conflicting definitions and removing manual dependencies that slow the business down.
• Line manage the existing Commercial Data Analyst, mentoring, setting clear objectives, and helping them move from reactive data provision to proactive analytical contribution.
• Build trusted relationships across Commercial, Account Management and Finance becoming the go-to analytical voice on dealer performance, retention and revenue forecasting, and delivering clear, decision-ready narratives that drive action.

What we ideally looking for;

• A track record as a Senior Data Analyst in a commercial, B2B or marketplace environment, with clear examples of moving from data to insight to business action and measurable commercial outcome.
• Deep experience in commercial analytics: churn propensity modelling, B2B segmentation, ARPA or revenue performance, and Cost Per Lead and lead quality analysis.
• Advanced SQL and strong Power BI skills, comfortable querying large-scale cloud platforms independently and building self-service dashboards that non-technical stakeholders actually use.
• Proven ability to translate complex findings into clear narratives that drive decisions, the 'so what?' analyst, not the 'here is the data' analyst.
• Strong stakeholder management and experience managing or mentoring at least one other analyst.
• Agile ways of working: sprint ceremonies, JIRA or equivalent backlog management.

Highly Desirable

• Experience in automotive, used-car, classifieds or dealer-network environments.
• Python proficiency, particularly for propensity modelling, cohort analysis and automation.
• Familiarity with Databricks and dbt, the core of Cazoo's data platform.
• Experience building churn propensity or CLV models, version control via GitHub, Salesforce CRM data as an analytical source, and Google Analytics or Looker Studio.

What Working In Analytics At Cazoo Means

• Immediate line management responsibility for an existing Commercial Data Analyst.
• Enterprise-grade tooling from day one: Databricks, dbt, Power BI, GitHub.
• Direct access to a Director of Analytics who has built Decision Intelligence functions before, and Commercial and Finance leadership teams who are genuinely ready to act on what you surface.
• A clear career pathway and the opportunity to grow alongside Cazoo's ambition to become the disruptorin the UK used-car marketplace.

Our Values

Everything we do at Cazoo is shaped by three values: Fearless, Dynamic, and Better Together. They are not words on a wall, they are the lens we hire through and the behaviours we celebrate every day.

If you are the kind of analyst who does not wait to be asked, who turns a data point into a recommendation and a recommendation into action, and who builds trust quickly across commercial and finance stakeholders, you will feel right at home here.

Here’s how we back you:

• We offer an annual bonus scheme or commission plans for our Commercial team.
• We more than match your commitment to your pension, so when you contribute 6% , we put in 9%, taking your total up to 15% of your base salary.
• Quarterly value-led awards with generous cash prizes.
• Referral Bonus: Recommend a colleague, get £2,000.
• Hybrid role
• Family Enhanced leave after 6 months of service:
• Maternity/Pregnant Parent Leave: 20 weeks at 100% pay,.
• Paternity/Non-birth Parent Leave: 12 weeks at 100% pay.
• Volunteer Days: We offer 2 volunteer days a year so you can help out wherever matters to you.

Health & Peace of Mind

Comprehensive cover so you (and your favourite people) have the care you need.

• AXA Private Healthcare: High-level coverage for you, partners, and dependents—including pre-existing conditions.
• Bupa Dental: Level 2 coverage for cashback on preventative, restorative and emergency care.
• Private GP: 24/7 digital access via Help@Hand.
• Income Protection: 13 weeks of sick pay, before going onto Long term Illness cover with Canada Life
• Life Assurance: 4x basic salary covered by Unum.
• Specialist Support: Free counseling and menopause/fertility support via Peppy.

We hired you for your talent, and we’re committed to helping you expand it.

• Learning budget and continuous development opportunities. Every manager has a dedicated budget for your specific role development.

The Extras

• Company issued laptop.
• Perks@Work: Discounts at over 30,000 retailers and entertainment venues.
• Annual conference with top tier industry guest speakers. Past guests include names like Matthew Syed and Damian Hughes.
• Whether it’s our Summer bash or the annual festive party, we make sure we take the time to bring everyone together and celebrate in style.
• Free food & drinks in the office.
• We’re proud partners of Brentford FC, and we share the rewards with you. From tickets to matches to the bucket-list opportunity to actually play on the pitch yourself, we bring you closer to the action.

Diversity & Inclusion at Cazoo

The best ideas come from people with different backgrounds, experiences and ways of thinking. At Cazoo we are a place where people feel comfortable speaking up, contributing and growing. Bring your perspective. Bring your experience. Be yourself.