Senior Channel Sales Manager-Fire & Safety Alarm

JR United Kingdom; City Of London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company in fire protection solutions is seeking a Senior Channel Sales Manager. This role involves expanding the sales network through partnerships, developing strategies aligned with market demands, and leading sales efforts for critical fire safety devices. With over 10 years of required experience in channel sales, the ideal candidate will have a strong understanding of fire alarm systems and life safety regulations.

Qualifications

• 10+ years of experience in channel sales within the fire and security industry.
• Strong understanding of relevant industry standards and fire alarm systems.
• Proven track record of managing and growing channel partnerships.

Responsibilities

• Identify, recruit, and onboard new channel partners.
• Develop channel partner sales strategies and monitor competitor activity.
• Provide sales reports and conduct performance reviews with partners.

Skills

Channel sales

Fire alarm systems

Consultative approach

Job description

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Senior Channel Sales Manager-Fire & Safety Alarm, london (city of london)

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Client:

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

ob Position: Senior Channel Sales Manager-Fire Alarm & Security System

Industry: Residential and Domestic Market

Job Type: Permanent

Location: North and West London, Essex, Herts, Bucks

Company Overview

Wisualarm Technology is a subsidiary of Dahua Technology who are a global manufacturer of world-leading video surveillance products, solutions and services in 180 countries across the world.

With global revenues in excess of $5 Bn and investments of around 10% of the annual sales revenue put back into R&D, Dahua is always at the cutting edge of innovation.

Wisualarm is dedicated to providing advanced fire protection products and solutions. Leveraging on the technological advantages in video analysis, cloud computing, data and smart IOT.

Based on various business scenarios, Wisualarm provides clients with a wide range of safety critical devices and solutions for the specification market.

We manufacture the most advanced and constantly evolving tech in the market place to meet future legislation and requirements.

We are looking to build a high performing sales team and have the following vacancy;

Your Main Responsibilities Will Be:

• Identify, recruit, and onboard new channel partners (distributors, resellers, integrators, and OEMs) to expand our sales network.
• Build and maintain strong, long-term relationships with existing and potential channel partners.
• Develop channel partner sales strategies, ensuring alignment with company goals and market demands.
• Monitor competitor activity and market trends to adjust sales strategies as needed.
• Provide accurate forecasts, sales reports, and performance metrics to management.
• Conduct regular meetings and performance reviews with channel partners to monitor progress and address issues and opportunities.
• Lead channel sales for our premium range of fire safety critical devices in the specification sector.
• Collaborate effectively with fellow sales team members and report directly to the Sales Director.

Key Attributes:

• Minimum 10+ years of experience in channel sales, preferably in the fire alarm, security, or related building safety industry.
• Strong understanding of fire alarm systems, life safety solutions, and relevant industry standards and regulations.
• Knowledge of BS5839 part 6 would be an advantage.
• Must have experience and a proven track record of successfully managing and growing channel partnerships.
• Hungry for new business with a consultative approach.

Other Requirements:

• Full clean driving license
• Use of private vehicle
• Eligible to work in the UK
• Ability to attend Maidenhead office at least 2 days per week