Sales Director - Residential fire

Ajax Systems; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Ajax Systems is seeking a Sales Leader for its fire alarm product line in the UK. This role involves strategic planning, sales growth, and team management within the fire and life safety industry. Ideal candidates will have a proven sales leadership record and experience in complex markets, with a passion for results.

Benefits

Car allowance

Performance-related commissions

All business expenses covered

Qualifications

• Proven track record in sales leadership roles within fire and life safety.
• Expertise in developing go-to-market strategies.
• Strong leadership and team-building skills.

Responsibilities

• Design and execute a strategy for the fire alarm product line in the UK.
• Lead negotiations and close major contracts.
• Recruit, mentor, and manage a high-performing sales team.

Skills

Sales Leadership

Relationship Management

Strategic Planning

Analytical Skills

Communication Skills

Job description

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Ajax Systems is an international technological company and Europe's largest security system manufacturer. In addition, the company offers solutions for video surveillance, smart homes, fire detection, and flood prevention. The product portfolio includes 180 wireless and wired devices for security and automation. Today, Ajax protects over 3.5 million users in 187 countries worldwide. The company employs 4,100 specialists.

We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems.

The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.

Ajax Systems' production includes three factories, two of which are located in Ukraine and one in Turkey. At the same time, the company's certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.

The company emerged against the backdrop of revolution and war. That's why resilience is the cornerstone of the brand's DNA, and the fight against evil by creating the best security and automation devices is Ajax's unwavering mission.

Ajax Systems is a Ukrainian success story, a place of incredible strength and energy.

Key Responsibilities:

• Design and execute a comprehensive strategy for the fire alarm product line across the EMEA region, focusing on the UK market.
• Collaborate with the product management team to analyze market trends, customer needs, and competitive dynamics, ensuring market penetration and growth.
• Identify and establish partnerships with the most suitable fire alarm and life safety product distribution channels.
• Ensure products are positioned effectively to maximize reach and revenue.
• Build and nurture relationships with key accounts, including distributors, resellers, and enterprise customers.
• Strategize, plan, and deliver compelling presentations to engage business partners and stakeholders.
• Proactively seek out new business opportunities and coordinate meetings with potential partners to fuel business development.
• Lead negotiations and close deals to secure major contracts and partnerships.
• Regularly visit local authorities, housing associations, electrical contractors, architects, new build developers, M&E contractors, fire and rescue services, and distributors to promote Ajax products.
• Recruit, mentor, and manage a high-performing sales team dedicated to the fire alarm market.
• Establish KPIs, monitor performance, and foster a results-driven culture.

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What we are looking for in you:

• Proven track record in sales leadership roles within the domestic fire and life safety industry.
• Passion and enthusiasm for everything you do; the ability to work autonomously, be self-driven, and take pride in your work.
• Expertise in developing and executing go-to-market strategies in complex markets.
• Exceptional ability to build and maintain relationships with key accounts and stakeholders.
• Strong leadership and team-building skills with experience managing multicultural teams across EMEA.
• Analytical mindset with a strategic approach to sales and market positioning.
• Excellent face-to-face and online communication and presentation skills.
• Willingness to travel extensively across the EMEA region.
• Understanding of local regulations: BS 5839 part 6 and BS 5839 part 1 would be a benefit.

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What We Offer:

• An opportunity to work in one of the most recognized and innovative security manufacturers.
• An opportunity to take on new challenges, advance your career, and make a meaningful impact.
• Opportunity to be part of a fast-paced and dynamic environment that encourages creativity, critical thinking, and the exploration of new ideas.
• Competitive compensation that includes a base salary and performance-related commissions.
• Car allowance and all business expenses covered by the company.