Senior Channel Marketing Manager , Amazon Devices

Amazon; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

A leading company in consumer electronics, Amazon Devices, is seeking a Channel Marketing Manager in London. The role involves overseeing marketing plans and partnerships for key product categories, with a focus on driving growth through effective campaigns and collaboration. The ideal candidate possesses strong commercial acumen and analytical skills, coupled with experience in executing cross-functional marketing strategies.

Qualifications

• Experience in marketing or marketing research.
• Ability to manipulate and analyze data.
• Experience creating integrated marketing campaigns.

Responsibilities

• Deliver campaign and launch plans for Amazon devices.
• Coordinate with partners to optimize marketing strategies.
• Track and manage budgets to ensure efficiency.

Skills

Commercial acumen

Analytical skills

Cross-functional collaboration

Tools

Microsoft Excel

Salesforce

Tableau

Job description

Do you want to work in one of the fastest growing and most innovative businesses at Amazon? Amazon Devices is seeking a hands-on and customer-obsessed individual that has a ‘can do’ attitude and thrives within fast paced environments.

You will work alongside the devices team to oversee the implementation of marketing plans, from in store to digital with our retail partners. You will work closely with the European local marketing, sales and account teams to launch the greatest tech, develop high impact marketing communications and create rigorous analytical processes to measure efficiency. You will own and optimize the overall country budget and co-ordinate with other functions to work on joint goals, and work streams.

You will have autonomy to own and build retail relationships with full marketing responsibility for our key product categories: Echo, Fire TV, Kindle eReaders and Fire Tablets.

A successful candidate will possess strong commercial acumen with the ability to develop deep and integrated partnerships to unlock and maximize Amazon Device growth while being a conscientious thinker, with the energy to move at pace. They will be an expert in consumer electronic retail dynamics, trends and challenges.


Key job responsibilities
- Delivery of campaign and launch plans of Amazon devices and services through our partners & retailers.
- Brief and deliver digital assets to support online merchandising plans.
- Own specific digital work streams to increase share of voice and share of search.
- Execute marketing activities, permanent and temporary display fixtures, retailer website strategy or training plans in order to drive category growth.
- Ensure all account and marketing plans are delivered on plan, on budget and achieving desired objectives.
- Develop and strengthen contacts with account partners and agencies to deliver plans.
- Execute and track MDF (Marketing Development Fund) and OPEX budgets.
- Establish a benchmark, then continually improve efficiency and effectiveness of plans.
- Execute end-to-end launch plans for new products across all existing and new Amazon device product & service categories.
- Plan and roll out any new business accounts, ensuring efficiency and effectiveness of activation plans in line with volume aspirations.
- Deliver an engaging and consistent CX across necessary retail stores and retailer websites, considering local differences and nuances.
- Understand the detail behind retailers within the business, ensuring all tactical nuances are understood and championed within the business (i.e. capabilities, turnaround times, limitations).


A day in the life
Based in London, as a Channel Marketing Manager within our offline business, you will work closely with local Account manager and pan-EU marketing teams to support the execution of Channel Marketing activities and create rigorous analytical processes to measure their effectiveness. A passion for consumer electronics and Amazon Alexa is a bonus, as you will be responsible for creating advocates with our retail partners for Amazon Devices. This role offers an entrepreneurial, fast-paced and commercial environment where the customer is always first.

About the team
Within Amazon Devices, the so-called ‘Offline’ sales and marketing team is working relentlessly with electronic retail partners (e.g. Media Markt, Argos, Euronics) to drive household penetration for our various product offerings throughout all product categories (from Alexa (Echo products), Kindles and more). Our team is full of outstanding talent from various cultural backgrounds, based throughout London, Munich, Madrid, Milan, Dubai and Paris and together we shape the Amazon Devices business within numerous European and Middle East countries.- Experience building, executing and scaling cross-functional marketing programs
- Experience using Microsoft Excel to manipulate and analyze data
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience communicating results and recommendations to senior leadership- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
- Proficiency in German, Italian, Spanish or French language

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.