Marketing Campaigns Manager

The University of Sheffield; Rotherham; Hybrid; GBP 40,000 - 48,000; Full time

Benefits offered by this job

41 days annual leave (with buy‑back)

Flexible working (hybrid)

Generous pension scheme

Staff discounts

Development and mentoring programs

Family-friendly policies

Job summary

The University of Sheffield AMRC campus is seeking a proactive Marketing and Campaigns Manager to lead the planning, design, delivery and management of high-impact campaigns. You will craft compelling narratives and oversee messaging across channels to support reputational and lead generation objectives, while ensuring brand compliance and ROI reporting.

You will be at the heart of marketing activity, guiding the team through CRM implementation, stakeholder engagement and data-driven

Qualifications

• A good honours degree in marketing / communications or a related subject or equivalent experience.
• Extensive experience planning and evaluating multiple digital and multi‑channel campaigns.
• Proven experience leading planning, implementation and monitoring of marketing activity across brand, creative, budget and channels.

Responsibilities

• Use the full campaign planning cycle to develop and execute integrated campaigns aligned to priorities and BAU marketing.
• Collaborate with senior leadership to plan, deliver and prioritise campaigns.
• Support CRM design and implementation to enable targeted marketing, lead generation and ROI reporting.
• Provide campaign leadership and guidance to the team; ensure consistent messaging and brand integrity across channels.
• Create measurable impact, track campaign performance and optimise activity for ROI.
• Manage campaigns budget following university procedures to ensure best value.
• Advise senior leaders on marketing and related matters.
• Manage external agencies and suppliers to deliver high-quality services.
• Act as brand guardian, ensuring appropriate usage and messaging within guidelines.

Skills

Campaign planning

Digital marketing

Leadership

Stakeholder management

Communication

Analytics

Education

Honours degree in marketing/communications

Tools

CRM system

Job description

The University of Sheffield is a remarkable place to work. Our people are at the heart of everything we do. Their diverse backgrounds, abilities and beliefs make Sheffield a world-class university.

We offer a fantastic range of benefits including a highly competitive annual leave entitlement (with the ability to purchase more), a generous pensions scheme, flexible working opportunities, a commitment to your development and wellbeing, a wide range of retail discounts, and much more. Find out more about our benefits (opens in a new window) and join us to become part of something special.

Overview

This role leads the planning and delivery of multiple targeted campaigns that support the AMRC's strategy to create reputational impact and commercial growth, and oversees the campaign work of other team members.

You will be responsible for the development, design, delivery and management of effective campaigns that are creative, visually appealing and have strong impactful messaging that reach and influence our priority audiences across all phases of the customer journey.

The role requires a confident, creative and experienced campaigns manager ensuring we can consistently translate our world‑class research and innovation capabilities into compelling narratives and impact evidence packages that drive interaction and engagement to support our reputational, commercial and lead generation endeavours.

You will be at the heart of marketing activity for the AMRC - ensuring brand compliance and delivering reputational campaigns - and play a key role in facilitating the implementation of a CRM system designed to unlock targeted marketing capabilities, increase lead generation and demonstrate clear ROI.

Your creativity and leadership skills will empower experts in the team across marketing, digital and design activities. You will use strong communication and interpersonal skills to foster and nurture positive relationships with internal and external stakeholders and collaborators.

Main duties and responsibilities

• Use the full campaign planning cycle to develop and execute integrated campaigns aligned to AMRC sectoral priorities and technical capabilities that target key stakeholders effectively, and business as usual' marketing.
• Work closely with the senior leadership across research, commercial and technology teams to plan, deliver and prioritise campaigns.
• Support the design and implementation of a CRM system to enable targeted marketing, lead generation and ROI reporting to enable the wider team to deliver targeted marketing, drive lead generation, and produce accurate ROI reporting.
• Provide campaign discipline, leadership, guidance and support to the wider team, ensuring consistent messaging, brand strength and coordinated activity across channels; embedding a culture of collaboration, creativity, continuous development and innovation.
• Create measurable impact, tracking campaign performance and optimising activity to deliver return on investment.
• Manage campaigns budget for each campaign creatively, following university procedures to ensure best value and most effective activity choice.
• Provide strategic advice and guidance to senior leaders within the AMRC on marketing and related matters.
• Manage external agencies and suppliers, ensuring they deliver high-quality services in line with agreed objectives and budgets.
• Act as a brand guardian, driving appropriate usage and messaging by ensuring accurate and consistent representation within the brand and reputation guidelines, to create a clear, confident, consistent voice with correct use of visual ID
• Deputise for the Marketing and Communications Manager as required.
• As a member of staff you will be encouraged to make ethical decisions in your role, embedding both the University and AMRC sustainability strategy into your working activities wherever possible.
• Any other duties as required including attendance at events and other critical business activity throughout the year including evenings and weekends.

Person specification

Our diverse community of staff and students recognises the unique abilities, backgrounds, and beliefs of all. We foster a culture where everyone feels they belong and is respected. Even if your past experience doesn't match perfectly with this role's criteria, your contribution is valuable, and we encourage you to apply.

• A good honours degree in marketing / communications or a related subject or equivalent experience. Essential. Application/interview
• Extensive experience and proven track record of planning, running, developing and evaluating multiple successful digital and multi-channel campaigns, and marketing strategies. Essential. Application/interview
• Proven experience of leading on the planning, implementation and monitoring of marketing activity including overseeing decisions relating to brand, creative, budget and channels. Essential. Application/interview
• Strong leadership and management skills, with experience of managing and developing high-performing teams. Essential. Application/interview
• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders to connect and engage with target audiences and build relationships. Essential. Application/interview
• Excellent analytical skills with the ability to interpret data and generate insights and actions for continuous improvement. Essential. Application/interview
• Experience of scheduling multiple workflows from a myriad stakeholders successfully. Essential. Application/interview
• A commitment to delivering high-quality services and to continuous improvement. Essential. Application/interview
• Ability to confidently and creatively present, communicate and persuade. Essential. Application/interview
• Highly organised with excellent project management skills. Essential. Application/interview

Further Information

Grade 7

£39,560 - £48,337 per annum with the potential to progress to £52,788 per annum through sustained exceptional contribution

Full-time

Marketing and communications manager

Marketing and communications officer, events officer, graphic designer.

www.amrc.co.uk

For informal enquiries about this job contact Katia Harston, marketing and communications manager: on [e-mail].

Next steps in the recruitment process

It is anticipated that the selection process will take place within four weeks of the job post closing. This will consist of an interview and may involve a task. We plan to let candidates know if they have progressed to the selection stage within two weeks of the job post closing. If you need any support, equipment or adjustments to enable you to participate in any element of the recruitment process you can contact [e-mail].

Our vision and strategic plan

We are the University of Sheffield. This is our vision: sheffield.ac.uk/vision (opens in new window).

What we offer

• A minimum of 41 days annual leave including bank holiday and closure days (pro rata) with the ability to purchase more.
• Flexible working opportunities, including hybrid working for some roles.
• Generous pension scheme.
• A wide range of discounts and rewards on shopping, eating out and travel.
• A variety of staff networks, providing opportunities for social interaction, peer support and personal development (for example, Race Equality, LGBT+, Women's and Parent's networks).
• Recognition Awards to reward staff who go above and beyond in their role.
• A commitment to your development access to learning and mentoring schemes; integrated with our Professional Services Shared Skills Framework.
• A range of generous family-friendly policies
  • paid time off for parenting and caring emergencies
  • support for those going through the menopause
  • paid time off and support for fertility treatment
  • and more.

More details can be found on our benefits page: sheffield.ac.uk/jobs/benefits (opens in a new window).

We are a Disability Confident Employer. If you have a disability and meet the essential criteria for this job you will be invited to take part in the next stage of the selection process.

Closing Date :19/11/2026

We are a research university with a global reputation for excellence. Our ideas and expertise change the world for the better, making a real difference to society. We know that when people come together with different views, approaches and insights it can lead to richer, more creative and innovative teaching and research and the highest levels of student experience. Our University Vision ( www.sheffield.ac.uk/vision ) outlines our commitment to building a diverse community of staff and students that recognises and values the abilities, backgrounds, beliefs and ways of living for everyone.