Senior Campaign Manager, B2B

Blackhawk Network Holdings, Inc.; Hemel Hempstead; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a Senior Campaign Manager to lead dynamic B2B marketing initiatives. This role focuses on driving awareness and generating high-quality leads through strategic campaigns. You'll collaborate with various teams to optimize results and report on performance. With a strong emphasis on multi-channel success and digital marketing knowledge, this position offers a unique opportunity to make a significant impact. Join a forward-thinking organization that values work-life balance and offers extensive benefits, including private medical insurance and flexible working arrangements.

Benefits

25 days annual leave

Private medical insurance

Enhanced parental leave

Free eye tests

Pension scheme

Exclusive discounts

Volunteering leave

Birthday time off

Office group activities

Recognition program with financial rewards

Qualifications

• Experience in campaign, field, or demand generation marketing.
• Strong communication skills with a focus on copywriting.

Responsibilities

• Plan and run UK marketing campaigns aligned to revenue goals.
• Drive targeted lead generation campaigns for rewards and incentives.

Skills

Campaign Management

B2B Marketing

Digital Marketing

Communication Skills

Collaboration

Job description

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About Blackhawk Network:

At Blackhawk Network (BHN), we empower businesses by offering the world's largest network of branded payment solutions. From gift cards and e-gifts to corporate payouts and rewards, we deliver innovative, seamless solutions globally through our network of over 400,000 consumer touchpoints.

Overview:

Job Title: Senior Campaign Manager, B2B

Contract: 12 Month FTC

Workplace: Hybrid - 2 days in office per week in Hemel Hempstead Office

Hours: 35

Reports to: Sr. Manager, Demand Generation,

Overview of Role

We are seeking a dynamic B2B marketer to drive awareness, build pipeline, and generate high-quality leads for our Sales team. You'll focus on our rewards and incentives customer segment, using global and local campaigns to deliver swift results. This hands-on role offers the chance to make a significant impact. If you're results-driven, collaborative, and ready to hit the ground running, we'd love to hear from you.

Responsibilities:

What You'll Do

• UK Campaign Management: Plan and run UK marketing campaigns aligned to revenue goals, using insights from past performance, market research, and customer feedback.
• Global Campaign Alignment: Lead and shape key EMEA/global campaigns, ensuring consistency and collaboration across markets.
• Campaign Optimisation: Continuously test, track, and refine campaigns using A/B testing, sales feedback, and key performance metrics.
• Demand Generation: Drive targeted lead generation campaigns to expand BHN penetration in rewards and incentives using various channels.
• Stakeholder Engagement: Collaborate with Sales, Global Marketing, Product, PR, and agencies to align strategies and maximise campaign impact.
• Reporting and Analysis: Own campaign performance reporting, highlighting successes, gaps, and opportunities for improvement.

Qualifications:

What We're Looking For

• Campaign Experience: Background in campaign, field, or demand gen marketing across Enterprise and SMB, ideally in tech/fintech.
• Multi-Channel Success: Proven success running multi-channel B2B campaigns across the full marketing mix.
• Digital Marketing Knowledge: Good understanding of web, content, SEO/SEM, social, and paid media.
• Pipeline and Revenue: Track record of driving pipeline and supporting revenue goals.
• Communication Skills: Excellent communicator with strong copywriting skills.
• Collaborative Approach: Able to work cross-functionally to deliver results.
• Bonus: Knowledge of branded payments, incentives, rewards

Benefits:

What We Offer

• Work-Life Balance: 25 days annual leave plus additional appreciation days, birthday time off, and volunteering leave.
• Health & Well-being: Private medical insurance, employee assistance program, enhanced parental leave, and free eye tests.
• Financial Rewards: Group income protection, pension scheme, and exclusive discounts with our bYond/one4all cards.
• Flexibility & Engagement: Hybrid working, office group activities, and support for physical and mental health.
• Recognition: Participate in Flyers, our leading recognition program with financial rewards.

Candidate Journey at BHN

• Stage 1: Shortlisting of suitable candidates
• Stage 2: Screening Call
• Stage 3: Interview(s) with Hiring Manager(s)
• Stage 4: Feedback/Hired

Join us and be part of a company that's shaping the future of branded payments. Apply today and take the next step in your career!