Senior Campaign Manager

TN United Kingdom; London; Remote; GBP 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior Campaign Manager to lead innovative B2B marketing efforts. In this dynamic role, you'll collaborate with global teams to execute demand generation strategies and enhance customer engagement. Your expertise in account-based marketing and digital trends will drive measurable growth and success across various channels. Join a forward-thinking agency that values equity, diversity, and inclusion while offering a flexible work environment. If you're ready to make a significant impact and thrive in a supportive culture, this opportunity is perfect for you.

Benefits

25 days holiday

Pension scheme

Life assurance

Work From Anywhere scheme

Qualifications

• Proven experience in B2B campaign management and demand generation.
• Strong understanding of digital marketing trends and tools.

Responsibilities

• Execute demand generation strategies to drive brand growth.
• Manage innovative B2B campaigns and optimize performance.

Skills

Account-Based Marketing (ABM)

Demand Generation Strategies

Digital Marketing Trends

Customer Engagement

Lead Generation

Education

Bachelor's Degree in Marketing or Related Field

Tools

Salesforce

6Sense

Job description

Social network you want to login/join with:

We Are Social is a global socially-led creative agency with unrivalled social media expertise. With 1,300 people in 21 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

We’re proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Pepsi, Meta and Adidas deliver some of their biggest and most innovative campaigns to date, from breaking into the metaverse to smashing records on TikTok.

As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.

The Opportunity

Do you have proven experience establishing yourself as a growth marketing expert?

Do you have experience with account-based campaigns that have led to growth success?

Have you executed demand generation strategies, driving brand growth and fostering customer engagement across various channels?

We are looking for a Senior Campaign Manager to work closely with our market leads, global marketing team, and the Global Head of Growth to execute demand generation strategies, driving brand growth and fostering customer engagement across various channels. You will have previously developed, launched, and managed innovative B2B campaigns, optimized performance, and generated measurable outcomes resulting in growth for a business.

The role will report to the Global Head of Growth. We are open to candidates worldwide but prefer you to work European hours and be close to a We Are Social office.

Requirements

What You’ll Have Delivered Elsewhere

• Leveraged ABM and martech tools like 6Sense and Salesforce for B2B campaigns to drive marketing efficiency and effectiveness
• Adopted best practices in digital marketing trends, improving campaign ROI
• Successfully implemented an account-based marketing playbook, increasing new business acquisitions
• Enhanced targeting and positioning strategies, increasing lead generation efficiency
• Built strong cross-functional relationships, leading to unified market strategies and increased campaign success rates
• Aligned on market opportunities, messaging, and audience targets, resulting in a consistent brand presence
• Launched multi-channel demand generation campaigns contributing to significant lead growth
• Boosted engagement rates through targeted email, social media, webinars, content syndication, and digital advertising

What Else Are We Looking For?

• Developed and executed nurture campaigns that increased lead conversion rates
• Improved customer journey progression, deepening leads into the sales funnel
• Identified key customer behavior patterns, enhancing segmentation and targeting
• Increased customer engagement via tailored marketing strategies based on behavioral insights
• Experience as a B2B campaign marketing manager or ABM specialist in an agency, startup, or entrepreneurial environment

Our Culture and the Nice Stuff

Equity, Diversity, and Inclusion are core values at We Are Social. We are transparent about necessary changes, committed to making progress internally and industry-wide, and aim to be a workplace that supports and advocates for all. Our UK Charter for Change details our focus areas for 2023.

If you need support, adjustments, or accommodations during the recruitment process, please let us know.

We offer benefits like 25 days holiday, pension scheme, life assurance, and our WAS Passport and Work From Anywhere schemes to foster connection and flexibility.

Here's what our team says about working here:

• I value my manager; we have a good relationship
• We love to socialize with colleagues
• Trusted to do the job without micromanagement

If this sounds like the right place for you, apply now! What are you waiting for?