Senior Brand Manager - UK Growth & E-commerce

Inpost Uk; United Kingdom; On-site; GBP 70,000 - 90,000; Full time

Job summary

InPost UK is seeking an experienced Senior Brand Manager to lead the UK marketing team and own the brand across all channels. You will drive integrated campaigns, maintain brand consistency, and mentor a growing team to deliver results that accelerate growth and elevate the brand.

You'll collaborate with the Group and partners, shape messaging for B2C and B2B audiences, and manage campaigns end-to-end from brief to launch, ensuring on-brand execution and budget discipline.

Qualifications

• Proven experience leading, coaching and setting objectives for a team in a similar brand or marketing role.
• Strong track record managing brand, positioning and identity across physical and digital touchpoints.
• Creative flair with ability to deliver impactful campaigns within budget.
• Experience planning and delivering integrated campaigns, including media spend.
• Ability to commission and interpret brand research and health tracking.
• Experience in a tech business with marketing through digital platforms and apps.
• Experience working with Group or Region to align local activity with wider brand standards and collaborate with B2B/PR teams.

Responsibilities

• Own brand strategy, positioning, tone of voice and visual identity across all touchpoints.
• Collaborate with InPost Group on brand projects.
• Turn B2C commercial goals into an integrated annual brand and marketing plan with quarterly campaign calendars.
• Lead, coach and set objectives for your direct reports.
• Partner with the B2B team: adapt brand assets, messaging, collaterals and campaigns for B2B audiences.
• Oversee campaigns from brief to launch, on-brand, on-time and on-budget, including media spend.
• Align with the PR Officer and Partnership Manager so PR, partnerships and brand campaigns reinforce each other.
• Report performance, commission research and brand-health tracking.

Skills

Brand management

Team leadership

Campaign planning

Budget management

Media planning

Cross-channel marketing

Brand identity

Market research

Analytics

Stakeholder collaboration

Job description

InPost UK is seeking an experienced Senior Brand Manager to lead the UK marketing team and own the brand across all channels. You will drive integrated campaigns, maintain brand consistency, and mentor a growing team to deliver results that accelerate growth and elevate the brand.

You'll collaborate with the Group and partners, shape messaging for B2C and B2B audiences, and manage campaigns end-to-end from brief to launch, ensuring on-brand execution and budget discipline.