Senior Brand Manager — Remote Growth Lead for Challengers

Up World; Greater London; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Working-from-home allowance

Personal development support

Enhanced parental leave

Unlimited coaching sessions

Job summary

Up World is looking for a Senior Brand Manager to lead multi-channel marketing for challenger brands, turning strategy into results. You’ll manage several brands, mentor teams, and guide output across social, email, content, partnerships and PR.

This senior role blends hands-on delivery with strategic oversight, including mentorship and growth initiatives for FMCG and DTC clients. The role is remote most of the time with in-person meetings in London twice a month.

Qualifications

• 7+ years of experience in B2C FMCG marketing roles, ideally with challenger brands (DTC a plus).
• Proven experience leading cross-channel campaigns from idea through impact.
• Strong trade marketing experience, including creating retail plans with leading grocers and delivering trade activations.
• Strong client relationship management skills, ideally working with founders or startup leadership.
• Confident working across multiple brands at once, leading internal teams and managing complexity and priorities.
• Strategic and commercial mindset with the ability to see the big picture and act fast on detail.
• Experience briefing and managing creative, paid, or PR agencies.
• Exceptional copywriting and storytelling ability.
• Strong leadership and mentorship experience.
• Startup or agency environment experience with hands-on, proactive attitude.

Responsibilities

• Lead the development and delivery of multi-channel marketing strategies across social, content, email, partnerships, PR and paid for key clients.
• Own day-to-day relationships with brand stakeholders, building trust and identifying upsell opportunities.
• Guide the creation of high-quality content and messaging across channels.
• Collaborate with founders and leadership to shape strategy and marketing direction.
• Lead multidisciplinary internal squads and mentor teams to deliver exceptional output.
• Deliver work on time and on budget, upholding high standards.
• Use data to inform and refine strategies, sharing insights with clients and teams.
• Manage external partners including creative agencies, paid media and PR specialists.
• Identify and drive growth initiatives across FMCG and DTC brands.
• Balance hands-on execution with strategic oversight and a bird’s-eye view of progress.

Skills

Multichannel marketing

Campaign leadership

Trade marketing

Client relationships

Leadership

Strategic thinking

Agency briefs

Copywriting

Mentorship

Startup/agency experience

Job description

Up World is looking for a Senior Brand Manager to lead multi-channel marketing for challenger brands, turning strategy into results. You’ll manage several brands, mentor teams, and guide output across social, email, content, partnerships and PR.

This senior role blends hands-on delivery with strategic oversight, including mentorship and growth initiatives for FMCG and DTC clients. The role is remote most of the time with in-person meetings in London twice a month.