Fractional Social Media Lead — Challenger Brands (Remote)

Up World; Greater London; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Working-from-home allowance

Personal development support

Enhanced parental leave

Unlimited coaching

Job summary

Up World is seeking a fully remote Social Media Manager to lead social for challenger brands, mainly in F&B and consumer goods, with roaming duties in London twice a month.

You'll own social strategy and execution across multiple brands, grow accounts hands-on with video and static content, and guide influencers and affiliates. A fast-paced, collaborative environment awaits. You'll mentor junior team members as the team grows and shape creative direction.

Qualifications

• A hands-on Social Media Manager with a proven track record of growing social accounts.
• Strategic thinking paired with strong creative capabilities.
• Clear point of view on how brands should use social to cut through and the confidence to argue for it.
• Knowledge across all major social platforms.
• Good understanding of influencer and affiliate marketing.
• Strong briefing and people-management skills.
• Flexible and able to switch between doing and managing work.
• Energetic in a fast-paced, multi-brand environment.
• Interest in coaching and growing junior team members.

Responsibilities

• Lead social for startup and scale-up brands, mainly in F&B and consumer goods.
• Act as in-house Social Media Manager on a fractional basis (1–2 days per brand).
• Drive real impact and commercial results across multiple brands.
• Grow social accounts hands-on with video and static content.
• Set strategy behind creative work, not just calendars.
• Push founders to adjust social approaches when needed.
• Advise on influencer and affiliate marketing.
• Adapt to each brand's setup and manage designers/influencers/budgets as needed.
• Help train the next generation of social talent.

Skills

Social media management

Strategic thinking

Creative skills

Platform knowledge

Influencer marketing

People management

Briefing

Coaching

Adaptability

Job description

Up World is seeking a fully remote Social Media Manager to lead social for challenger brands, mainly in F&B and consumer goods, with roaming duties in London twice a month.

You'll own social strategy and execution across multiple brands, grow accounts hands-on with video and static content, and guide influencers and affiliates. A fast-paced, collaborative environment awaits. You'll mentor junior team members as the team grows and shape creative direction.