Senior Brand Manager – Old El Paso

General Mills - Europe/Australasia; Uxbridge; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Join a leading marketing team at a major CPG company, where you'll manage brand strategies and lead marketing initiatives across beloved brands. Leverage your marketing expertise and data analysis skills to make impactful decisions, all while enjoying a flexible hybrid working arrangement and employee wellness benefits.

Benefits

Flexible work hours

Employee wellness programs

Bonus scheme

Health & dental insurances

Enhanced pension contributions

Subsidized canteen

Days for volunteering

Qualifications

• Experience in CPG marketing, preferably in a brand management role.
• Strong grasp of product performance and P&L accountability.
• Ability to turn insights from data into actionable strategies.

Responsibilities

• Lead annual brand planning and strategic decisions.
• Execute media plans and customer engagement initiatives.
• Manage P&L and measure success of initiatives.

Skills

Brand Management

Commercial Skills

Consumer Behaviour

Data Analysis

Cross-Functional Collaboration

Education

4+ years in CPG marketing

Tools

Nielsen

Dunnhumby

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

Want to build your career alongside some of the world's most beloved brands? We're searching for ambitious, proactive individuals ready to take ownership of the entire marketing mix (we're talking 4Ps!). At General Mills, you'll develop and execute outstanding marketing strategies that fuel our growth. This is a dynamic role requiring strong brand management and commercial skills, significant thought leadership, sharp decision-making, and a deep understanding of consumer behaviour. You'll tackle exciting business challenges head-on, crafting compelling ideas that truly make a difference. Ready to make your mark?

What your role is:

• Brand Strategy & Planning: Input into the annual planning process for designated brand platforms, leveraging macro consumer and category data to unlock key insights and inform strategic decisions. Clearly articulate the business implications of these insights.
• Communications & Platform Execution: Partner with the Communications lead to execute media plans where appropriate and lead strong external customer engagement initiatives.
• Brand Execution & Innovation: Responsible for the execution of specific brand platform and customer plans, including renovations, price architecture (PPA), and omni-channel execution. Lead Tier 2 innovation projects end-to-end (assumptions, P&L, pack execution, and market launch).
• P&L Management & Measurement: Lead the monthly brand budget. Understand macro business P&L dynamics. Measure and report on the success of initiatives post-activation, providing data-driven insights to inform future strategies.
• Cross-Functional Collaboration: Proactively partner with peers in the Brand Development team and cross-functional partners to execute plans and achieve shared objectives.
• Leadership & Influence: Proactively lead platforms/customers, bringing suggestions and recommendations to the Marketing Manager.

What you will bring to the team:

You will be a passionate and strategic marketer with 4+ years of experience in the CPG industry, ideally in a marketing role. Experience from other sectors is welcome, provided you bring a solid grasp of product performance and P&L accountability.

Fluent in CPG data and tools like Nielsen and Dunnhumby, you’ll also have experience with econometric modelling and a strong ability to turn insights into action. Your communication and collaboration skills will help you work seamlessly across teams and share the impact of your work with clarity.

You’re someone who leads with curiosity and confidence, thrives in a fast-paced environment, and is eager to take ownership of strategy.

What you get from us:

Work with Heart- offers us flexibility thatalsorequires partnership to ensure we regularly come together in person for those moments that help drive our business forward.Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing- We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus-Our people are at the heart of what makes General Mills great, sowhen goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances– All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave- Every family is unique. Our approach allows every familyto have the opportunity to spend quality time-off to support them from the point of birth or adoption to care,with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work

Want to build your career alongside some of the world's most beloved brands? We're searching for ambitious, proactive individuals ready to take ownership of the entire marketing mix (we're talking 4Ps!). At General Mills, you'll develop and execute outstanding marketing strategies that fuel our growth. This is a dynamic role requiring strong brand management and commercial skills, significant thought leadership, sharp decision-making, and a deep understanding of consumer behaviour. You'll tackle exciting business challenges head-on, crafting compelling ideas that truly make a difference. Ready to make your mark?

What your role is:

• Brand Strategy & Planning: Input into the annual planning process for designated brand platforms, leveraging macro consumer and category data to unlock key insights and inform strategic decisions. Clearly articulate the business implications of these insights.
• Communications & Platform Execution: Partner with the Communications lead to execute media plans where appropriate and lead strong external customer engagement initiatives.
• Brand Execution & Innovation: Responsible for the execution of specific brand platform and customer plans, including renovations, price architecture (PPA), and omni-channel execution. Lead Tier 2 innovation projects end-to-end (assumptions, P&L, pack execution, and market launch).
• P&L Management & Measurement: Lead the monthly brand budget. Understand macro business P&L dynamics. Measure and report on the success of initiatives post-activation, providing data-driven insights to inform future strategies.
• Cross-Functional Collaboration: Proactively partner with peers in the Brand Development team and cross-functional partners to execute plans and achieve shared objectives.
• Leadership & Influence: Proactively lead platforms/customers, bringing suggestions and recommendations to the Marketing Manager.

What you will bring to the team:

You will be a passionate and strategic marketer with 4+ years of experience in the CPG industry, ideally in a marketing role. Experience from other sectors is welcome, provided you bring a solid grasp of product performance and P&L accountability.

Fluent in CPG data and tools like Nielsen and Dunnhumby, you’ll also have experience with econometric modelling and a strong ability to turn insights into action. Your communication and collaboration skills will help you work seamlessly across teams and share the impact of your work with clarity.

You’re someone who leads with curiosity and confidence, thrives in a fast-paced environment, and is eager to take ownership of strategy.

What you get from us:

Work with Heart- offers us flexibility thatalsorequires partnership to ensure we regularly come together in person for those moments that help drive our business forward.Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing- We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus-Our people are at the heart of what makes General Mills great, sowhen goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances– All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave- Every family is unique. Our approach allows every familyto have the opportunity to spend quality time-off to support them from the point of birth or adoption to care,with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work