Senior Brand Communications Manager

General Mills; Uxbridge; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

General Mills is seeking a Senior Brand Experience Manager for the Old El Paso brand in the UK. This role involves developing innovative marketing strategies, leading campaigns, and leveraging consumer insights to enhance brand growth. Ideal candidates will have extensive experience in FMCG marketing and a passion for driving results.

Benefits

Flexible working arrangements

Employee wellbeing programs

Health and dental insurance

Enhanced pension contributions

Volunteering day off

Qualifications

• Experienced marketer with accountability for successful campaigns.
• Deep understanding of consumer insights.
• Proficiency in performance measurement and campaign effectiveness.

Responsibilities

• Lead cross-channel campaigns to drive brand growth.
• Collaborate with internal and external stakeholders.
• Manage line responsibility for the Brand Experience Manager.

Skills

Strategy building

Media/campaign planning

Retail media planning

Creative deployment

Consumer outreach

Education

6+ years marketing experience

Tools

Media mix modelling

Through-the-line media planning

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

The UK Team is seeking a Senior Brand Experience Manager to join us as the beating heart of the team, lead a dynamic agenda and help us achieve our high growth ambitions for our market leading brands!

World Foods is one of the most vibrant and fast-growing categories in the UK FMCG sector, giving consumers access to adventurous flavour that livens up dinner rotations and uniquely brings people together. We have a rare opportunity for an exceptional Senior Brand Experience Manager to join the General Mills Marketing team on the biggest and most established brand in the business, Old El Paso, to drive transformational change in the brand growth trajectory.

What your role is:

As a key leader within the UK Brand Team, you will be a highly visible brand champion and the voice of the consumer. You will leverage and hone your expertise in brand experience competencies including strategy building, media/campaign planning, retail media planning, creative deployment and consumer outreach.

You will develop local marketing strategies that deliver brand equity, consumer penetration, and market-leading business results—planning and executing impactful cross-channel campaigns. Includes but is not limited to ATL (TV, Digital, Social), PR, Experiential and Retail & Shopper.

You will collaborate with internal (brand/business teams) and external (agencies/ retailers) stakeholders on innovative, relevant and scalable ideas that drive business growth with our most important consumers.

This role has line management responsibility where you will develop and grow the Old El Paso Brand Experience Manager.

Who we are looking for:

An experienced marketer with 6+ years of experience and deep personal accountability for delivering remarkable campaigns that generate brand and business results within the FMCG industry.

Someone who deeply understands the power of consumer insights in driving brand growth and can translate these insights compellingly into remarkable marketing and communication strategies.

You are up to date with trends, culture, and are curious about the evolving media landscape and how best to approach it.

You should LOVE thinking about consumers, finding new ways to reach them and convert them into lovers of Old el Paso by been able to demonstrate functional experience and results in m arketing effectiveness measurement via media mix modelling (MMM) , such as:

• Through-the-line Media Planning
• Creative Development
• Familiarity with retailer and category dynamics within FMCG
• Effectiveness (Revenue/Profit ROI) Measurement
• A&CP Budget Planning & Management

What’s in it for you?

Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

The UK Team is seeking a Senior Brand Experience Manager to join us as the beating heart of the team, lead a dynamic agenda and help us achieve our high growth ambitions for our market leading brands!

World Foods is one of the most vibrant and fast-growing categories in the UK FMCG sector, giving consumers access to adventurous flavour that livens up dinner rotations and uniquely brings people together. We have a rare opportunity for an exceptional Senior Brand Experience Manager to join the General Mills Marketing team on the biggest and most established brand in the business, Old El Paso, to drive transformational change in the brand growth trajectory.

What your role is:

As a key leader within the UK Brand Team, you will be a highly visible brand champion and the voice of the consumer. You will leverage and hone your expertise in brand experience competencies including strategy building, media/campaign planning, retail media planning, creative deployment and consumer outreach.

You will develop local marketing strategies that deliver brand equity, consumer penetration, and market-leading business results—planning and executing impactful cross-channel campaigns. Includes but is not limited to ATL (TV, Digital, Social), PR, Experiential and Retail & Shopper.

You will collaborate with internal (brand/business teams) and external (agencies/ retailers) stakeholders on innovative, relevant and scalable ideas that drive business growth with our most important consumers.

This role has line management responsibility where you will develop and grow the Old El Paso Brand Experience Manager.

Who we are looking for:

An experienced marketer with 6+ years of experience and deep personal accountability for delivering remarkable campaigns that generate brand and business results within the FMCG industry.

Someone who deeply understands the power of consumer insights in driving brand growth and can translate these insights compellingly into remarkable marketing and communication strategies.

You are up to date with trends, culture, and are curious about the evolving media landscape and how best to approach it.

You should LOVE thinking about consumers, finding new ways to reach them and convert them into lovers of Old el Paso by been able to demonstrate functional experience and results in m arketing effectiveness measurement via media mix modelling (MMM) , such as:

• Through-the-line Media Planning
• Creative Development
• Familiarity with retailer and category dynamics within FMCG
• Effectiveness (Revenue/Profit ROI) Measurement
• A&CP Budget Planning & Management

What’s in it for you?

Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

About the company

General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores.

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