Marketing Manager – Old El Paso & Green Giant

General Mills; Uxbridge; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

General Mills is seeking a Marketing Manager for their iconic Old El Paso brand. This leadership role requires strategic vision and operational excellence in brand management and marketing execution. The successful candidate will inspire teams and drive growth through data-driven insights and innovative campaigns.

Benefits

Flexible hybrid work policy

Free Headspace account

Health & Dental Insurance

Enhanced pension contributions

Subsidised canteen

Extra days for volunteering work

Qualifications

• Senior marketing professional with 7+ years experience in FMCG.
• Deep understanding of consumer behaviour.
• Proven track record in developing and executing brand strategies.

Responsibilities

• Leading the Brand Management function for Old El Paso.
• Developing and executing marketing strategies.
• Managing the Green Giant brand's consumer engagement and growth.

Skills

Strategic thinking

Data-driven campaigns

Brand management

Leadership

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

Are you a self-starting, results-oriented marketing leader with a passion for building iconic brands? Do you thrive in fast-paced environments, inspire teams, and translate complex data into winning strategies? If you're a driven individual who takes ownership and isn't afraid to blaze your own trail, this exceptional opportunity is for you.

A Marketing Manager to join the General Mills Marketing team on the biggest and most established brand in the business, Old El Paso, to drive transformational change in the brand growth trajectory.

Reporting to the Head of Marketing, you will lead the beating heart of the team, the Brand Management function. You will be the ultimate brand and organisational leader with strong brand management and commercial skills, who will develop and execute outstanding marketing strategies that deliver on our growth ambition.

What your role is:

This is a leadership role demanding both strategic vision and operational excellence. You will be the driving force behind the brand's success, crafting and executing a robust strategy across all four Ps (Product, Price, Place, Promotion). Your inspirational leadership will guide cross-functional teams, ensuring clear direction and ambitious targets are met across all growth initiatives. You'll be a key player in shaping the future of the brand, working closely with our central brand development team to leverage consumer insights and drive impactful core and innovation strategies.

You'll take the reins of our brand portfolio and innovation pipeline, leading the charge on global and local initiatives, from new product launches to impactful renovations and licensing agreements. Your expertise will be crucial in defining and executing optimal consumer-first channel and customer engagement strategies, maximising growth across both grocery and non-grocery channels. You'll be responsible for developing and presenting compelling annual category growth plans to key customers, collaborating closely with category and sales teams.

Beyond portfolio management, you'll have the unique opportunity to autonomously lead Green Giant, a key brand within our portfolio, driving its consumer engagement and growth. This role also includes line management responsibilities, where you will develop and mentor the World Foods Brand Manager. Within the wider marketing function, you will act as a coach and mentor, inspiring your team and fostering a culture of excellence. Finally, you will serve as the brand champion, elevating, engaging, and inspiring both internal and external stakeholders to share in the brand's passion and belief.

What you will bring to the team:

You will be a proactive, strategic thinker who can independently develop and execute winning brand strategies. A highly accomplished and self-motivated senior marketing professional with 7+ years' experience, ideally in FMCG.

You will be the architect of your brand's success, crafting compelling narratives and galvanising your team around a shared vision. With a deep understanding of consumer behaviour, translate that knowledge into innovative, data-driven campaigns that challenge conventions. Beyond creativity, your P&L fluency, keen eye for data-driven insights, and relentless drive to succeed will be paramount for the brand's growth.

If you're a passionate storyteller, a data-driven leader, a self-starter, and ready to make a significant impact, apply now.

What you get from us
Work with Heart - offers us flexibility thatalsorequires partnership to ensure we regularly come together in person for those moments that help drive our business forward.Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus -Our people are at the heart of what makes General Mills great, sowhen goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every familyto have the opportunity to spend quality time-off to support them from the point of birth or adoption to care,with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work