Senior Brand Manager Mr Kipling

Premier Foods; Watford; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Salary + bonus

Car allowance

Pension 7.5%

Medical insurance

Life assurance

Hybrid working

Sharesave scheme

Extra holiday

Learning & development

Employee discount

Job summary

Premier Foods, home of Mr Kipling, is seeking a commercially sharp Senior Brand Manager to shape the next chapter of the iconic portfolio. You will own key areas, translate insights into growth plans, and mobilise cross-functional teams across the business to deliver brilliantly.

This role demands hands-on leadership from upstream strategy to execution with UK retailers, partnering with Sales and Commercial teams, and mentoring the Marketing Graduate while driving innovation and standout

Qualifications

• FMCG brand marketing experience, ideally at Brand Manager or Senior Brand Manager level.
• Strong commercial acumen with experience managing budgets and delivering results.
• Passion for consumer insight, innovation and building brands people love.
• Excellent influencing and stakeholder management skills.
• Proactive, ownership-driven mindset with ability to turn strategy into action.

Responsibilities

• Own key areas of the Mr Kipling portfolio and deliver against commercial objectives.
• Turn consumer, shopper and market insights into winning growth plans.
• Lead innovation projects from concept through to launch and post-launch optimisation.
• Develop compelling brand activations across digital, social and retail channels.
• Partner with Sales, Category and Commercial teams to drive customer success.
• Coach and develop our Marketing Graduate whilst leading cross-functional project teams

Skills

FMCG brand marketing

Brand management experience

Budget management

Consumer insight

Stakeholder management

Proactive ownership

Job description

Mr Kipling is an iconic £220m RSV brand with ambitious plans for growth, built around a simple belief: bringing a little joy and putting the cherry on top of everyday life.

We are looking for a commercially sharp and ambitious Senior Brand Manager to help shape what comes next. This is a high-impact brand leadership opportunity where you will own significant areas of the portfolio, turn consumer and category insight into winning choices, and mobilise teams across the business to deliver them brilliantly.

This is not a role for someone who simply manages a plan. It is for someone who sees opportunities, creates momentum and makes things happen, from upstream innovation and brand strategy through to standout execution with UK retailers.

What you'll be doing?

• Own key areas of the Mr Kipling portfolio and deliver against commercial objectives.
• Turn consumer, shopper and market insights into winning growth plans.
• Lead innovation projects from concept through to launch and post-launch optimisation.
• Develop compelling brand activations across digital, social and retail channels.
• Partner with Sales, Category and Commercial teams to drive customer success.
• Coach and develop our Marketing Graduate whilst leading cross-functional project teams

What we need from you?

• FMCG brand marketing experience, ideally at Brand Manager or Senior Brand Manager level.
• Strong commercial acumen with experience managing budgets and delivering results.
• A passion for consumer insight, innovation and building brands people love.
• Excellent influencing and stakeholder management skills.
• A proactive, ownership-driven mindset with the ability to turn strategy into action.

What we offer you in return:

• Competitive salary and bonus
• Car allowance
• Up to 7.5% pension
• Private medical insurance and life assurance
• Hybrid working (50% home / 50% office or site)
• Sharesave scheme and the option to purchase additional holiday
• Extensive learning and development opportunities
• Access to a wide employee discount scheme

At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.

We're proud to be a Disability Smart employer and are committed to supporting disability inclusion throughout our recruitment process. If you experience any access issues or require reasonable adjustments at any stage, please let us know so we can ensure you have the support you need.JBRP1_UKTJ