Senior Brand Manager — AAA Gaming Campaigns Leader

SEGA; Horsham; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Enhanced holiday allowance

Performance-based bonus

Relocation package

Private medical and dental insurance

Life insurance and health screening

Wellbeing support

Free games and employee events

Job summary

Creative Assembly, based in Horsham, is seeking an experienced Senior Brand Manager to lead long-term and short-term brand and marketing strategies for the Survival team. You will partner with project leadership and cross-functional teams to shape creative expression and GTM campaigns that align with game and brand vision.

The ideal candidate blends strategic thinking with creative execution, translating insights into decisive actions while prioritizing the player experience and business goals.

Qualifications

• Proven experience in brand or marketing with go-to-market plans.
• Self-starter mindset, adaptable to change and ambiguity.
• Ability to influence and align cross-functional teams.
• Excellent written and verbal communication skills.
• Growth mindset with curiosity and learning attitude.

Responsibilities

• Champion the brand vision within the organization and with external partners.
• Collaborate with development and publishing to craft global marketing strategies.
• Lead the creation of engaging assets faithful to the brand and game vision.
• Monitor market trends and competitors to inform decisions.
• Ensure consistent messaging across touchpoints with the visual identity.
• Translate qualitative and quantitative data into actionable insights.
• Advocate for player experience as a priority across initiatives.
• Oversee budget management and administrative tasks as required.

Skills

Brand management

Marketing strategy

Stakeholder alignment

Communications

Job description

Creative Assembly, based in Horsham, is seeking an experienced Senior Brand Manager to lead long-term and short-term brand and marketing strategies for the Survival team. You will partner with project leadership and cross-functional teams to shape creative expression and GTM campaigns that align with game and brand vision.

The ideal candidate blends strategic thinking with creative execution, translating insights into decisive actions while prioritizing the player experience and business goals.