Global Brand Leader — AAA Gaming & Live Launches

Foundry 42 Ltd. Uk; Manchester; On-site; GBP 70,000 - 90,000; Full time

Job summary

Cloud Imperium Games is seeking a Senior Global Brand Manager to shape global marketing campaigns, own brand strategy and go-to-market planning for projects, and lead cross-functional teams across product development, marketing, creative and commercial.

You will champion data-driven consumer insights, guide major game content launches, and ensure consistent brand experiences across Web, Trailers, Social, Promotions and Events, while collaborating with external partners.

Qualifications

• Senior brand marketing experience, ideally in gaming.
• Experience owning brand strategy and go-to-market for major titles.
• Strong ability to lead cross-functional programmes and influence stakeholders.
• Deep knowledge of brand positioning and consumer propositions.

Responsibilities

• Lead data-driven, consumer-focused brand and marketing strategies, owning go-to-market planning and major content launches.
• Partner with senior stakeholders across product development and marketing to align strategy and execution.
• Act as senior steward for Cloud Imperium IPs, owning positioning and messaging across global audiences.
• Lead competitive, market and consumer analysis to inform planning using insights and performance data.
• Work with Creative leadership to deliver campaigns across Web, Trailers, Social Media, Promotions and Events.
• Lead relationships with third-party vendors and launch partners to ensure delivery against objectives.
• Oversee campaign assets and delivery with internal production teams to ensure quality.

Skills

Brand strategy

Cross-functional leadership

Data-driven decisions

Market analysis

Job description

Cloud Imperium Games is seeking a Senior Global Brand Manager to shape global marketing campaigns, own brand strategy and go-to-market planning for projects, and lead cross-functional teams across product development, marketing, creative and commercial.

You will champion data-driven consumer insights, guide major game content launches, and ensure consistent brand experiences across Web, Trailers, Social, Promotions and Events, while collaborating with external partners.