Global Brand Lead - Space Sim Marketing

Cloud Imperium Games; Manchester; On-site; GBP 70,000 - 110,000; Full time

Job summary

Cloud Imperium Games in Manchester seeks a Senior Global Brand Manager to shape the strategy and execution of global campaigns across our portfolio. You will own brand strategy, positioning and go-to-market planning for assigned projects, working with product development, marketing, creative and commercial teams to bring campaigns to life.

This high-impact role requires deep brand management expertise in gaming and a proven ability to lead complex programs with senior stakeholders, delivering

Qualifications

• Experience in a senior brand marketing role within gaming.
• Proven brand strategy ownership from planning to live release.
• Ability to craft consumer propositions for diverse audiences.

Responsibilities

• Lead data-driven, consumer-focused brand strategies and GTM planning.
• Partner with product, marketing and creative to align on objectives.
• Advise on positioning and messaging for global audiences.
• Analyse market and consumer data to optimise campaigns.
• Oversee assets across Web, Trailers, Social Media, Promotions and Events.
• Manage relationships with vendors and external partners.
• Ensure consistent brand experience across campaigns.
• Become the expert on Cloud Imperium IPs and Star Citizen universe.

Skills

Brand strategy

Go-to-market

Campaign execution

Stakeholder management

Data-driven marketing

Gaming industry experience

Job description

Cloud Imperium Games in Manchester seeks a Senior Global Brand Manager to shape the strategy and execution of global campaigns across our portfolio. You will own brand strategy, positioning and go-to-market planning for assigned projects, working with product development, marketing, creative and commercial teams to bring campaigns to life.

This high-impact role requires deep brand management expertise in gaming and a proven ability to lead complex programs with senior stakeholders, delivering