Senior Brand Manager

SEGA; Horsham; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Enhanced holiday allowance

Performance-based bonus

Relocation package

Private medical and dental insurance

Life insurance and health screening

Wellbeing support

Free games and employee events

Job summary

Creative Assembly, based in Horsham, is seeking an experienced Senior Brand Manager to lead long-term and short-term brand and marketing strategies for the Survival team. You will partner with project leadership and cross-functional teams to shape creative expression and GTM campaigns that align with game and brand vision.

The ideal candidate blends strategic thinking with creative execution, translating insights into decisive actions while prioritizing the player experience and business goals.

Qualifications

• Proven experience in brand or marketing with go-to-market plans.
• Self-starter mindset, adaptable to change and ambiguity.
• Ability to influence and align cross-functional teams.
• Excellent written and verbal communication skills.
• Growth mindset with curiosity and learning attitude.

Responsibilities

• Champion the brand vision within the organization and with external partners.
• Collaborate with development and publishing to craft global marketing strategies.
• Lead the creation of engaging assets faithful to the brand and game vision.
• Monitor market trends and competitors to inform decisions.
• Ensure consistent messaging across touchpoints with the visual identity.
• Translate qualitative and quantitative data into actionable insights.
• Advocate for player experience as a priority across initiatives.
• Oversee budget management and administrative tasks as required.

Skills

Brand management

Marketing strategy

Stakeholder alignment

Communications

Job description

Join Creative Assembly and craft deep and detailed games that last, entertaining millions of players across the globe for decades.

Creative Assembly is looking for an experienced Senior Brand manager/Brand Managerto join our Survival team based at our studio in Horsham, in the heart of West Sussex to work on creating unforgettable experiences to help drive resonance and growth of our titles amongst existing and new audiences.

The successful candidate willbe responsible forpartnering with project leadership as well as cross-functional teams across studio and publishing to develop and drive compelling strategies for how our titles are expressed creatively and presented to the world both in the long-term and short-term. This role will also act as a central pointto ensure that go-to-market campaigns and creative developmentisaligned with game and brand vision.

The ideal candidate thinks strategically and creatively while also taking to applying insights from both quantitative and qualitative sources. They maintain a player-first mindset while striving to balance broader business objectives. They are clear communicators who can drive to alignment between various stakeholders to reach outcomes and proactively seeks solutions. Maintains a curious mindset on industry trends and is enthusiastic to seek new ways to find our audience.

What you’ll be doing

As the team grows and the project progresses there will be opportunities to specialise and shape the role.

On a day-to-day basis you will:

• Champion and steward the brand vision within the organization as well as with external stakeholders

• Collaborate with development teams and teams across publishing to create global marketing strategies and campaigns that support individual title and portfolio objectives

• Lead and support the creation ofengaging and distinctcreative assets that are faithful to the brand and game vision.

• Monitor market trends,cultureand competitor to help inform the business and strategic decisions

• Ensure creative and messaging across touchpoints are consistent and cohesive with the visual identity, tone and voice

• Synthesize qualitative and quantitative data to translate into actionable insights for strategic and creative decision making

• Act as a key advocateand resourcein the teamto ensure thatplayerexperienceremainsthe highest priority.

• Oversee budget management and administrative responsibilities as required

Additionally, those with senior level experience will:

• Mentor and develop those around them

• Contribute to build, maintaining and nurturing an effect and healthy team

• Contribute extensive design experience and expert knowledge.

What we are looking for

Essential

• Proven experience in brand or marketing disciplines with creation of go-to-market plans from concept to overseeing execution

• Proactive and self-starter mindset that is comfortable with adapting to changing circumstances and ambiguity

• Ability to influence and align cross-functional teams to work towards common objectives and goals

• Excellent communication skills both written and verbal accompanied by an ability to anticipate audience needs

• Strong critical thinking and practice of discernment to solve problems and use foresight

• Is curious with a strong desire to continue to learn with a growth mindset

Desirable

• One or more shipped AAA projects

• Experience working within a game development team

• Passion for games

ABOUT CREATIVE ASSEMBLY

We care deeply about the experiences we create and put our players at the heart of our decisions. We are all game makers; no matter our role we are empowered to make significant contributions to our games, supported by skills development and growth opportunities.

Most roles at Creative Assembly are hybrid with 3 days a week in the studio. CA has the right to change requirements based on the needs of the business.

We offer many benefits to support you and your family including:

• Work from Anywhere for a temporary period each year (restrictions apply such as VISAs)

• Enhanced holiday allowance, maternity and paternity breaks, flexibility with our core hours, and no-notice holidays

• Performance-based discretionary bonus scheme

• Bespoke relocation package for you and your dependents

• Private medical and dental insurance, life insurance and free health care screening

• Additional benefits ranging from free games and work parties to discounts on technology

• Wellbeing support and virtual confidential counselling

We are an equal opportunities employer and encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, marriage or civil partnership, pregnancy or maternity, religion or belief. Our studio sites have disabled access.