Senior Brand Manager

TieTalent; Market Drayton; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading food company in Market Drayton is seeking an experienced Senior Brand Manager to lead and shape brand strategy. You will be responsible for developing impactful campaigns across multiple channels and driving digital strategy. The ideal candidate has proven experience in campaign development and strong project management skills. This role is hybrid, requiring 3 days in the office.

Qualifications

• Proven experience in campaign development and agency management.
• FMCG marketing experience is advantageous.
• Strong project management skills with the ability to lead cross-functional initiatives.

Responsibilities

• Develop and execute the brand strategy.
• Champion integrated marketing communications across sub-brand campaigns.
• Drive digital and social strategy in collaboration with the broader team.

Skills

Campaign development

Agency management

FMCG marketing

Project management

Communication skills

Job description

Senior Brand Manager – Mller UK & Ireland

Location: Market Drayton (Hybrid - 3 days in office)

Contract Type: Full-Time, Permanent

Are you a passionate and experienced Brand Manager ready to take the next step in your career? Mller is seeking a dynamic Senior Brand Manager to join our branded business within the Marketing team. This is a fantastic opportunity to lead and shape the Mller brand strategy, acting as the brand guardian and driving impactful campaigns across multiple channels.

Main Responsibilities

• Brand Guardianship: Develop and execute the Mller Masterbrand strategy.
• Brand Guardianship: Champion integrated marketing communications (IMC) across sub brand campaigns.
• Brand Guardianship: Build strong relationships with internal teams and external agencies.
• Brand Guardianship: Drive digital and social strategy in collaboration with the broader team.
• Brand Guardianship: Lead design and artwork implementation processes.
• Brand Guardianship: Manage the Masterbrand budget.
• Brand Guardianship: Support brand health and advertising effectiveness measurement.
• Brand Communications & Activation: Coordinate with Shopper Marketing for through-the-line execution.
• Brand Communications & Activation: Support development and activation of Masterbrand campaigns.
• Brand Communications & Activation: Lead media planning for ROI and support UK media planning.
• Brand Communications & Activation: Manage relationships with agency partners.
• Brand Communications & Activation: Supply key brand materials to Sales, agencies, and internal functions.
• Product Strategy: Oversee the Mller Product Roadmap Strategy with cross-functional teams.
• Product Strategy: Support sustainable packaging initiatives aligned with brand experience.
• Product Strategy: Contribute to creative solutions for brand challenges and opportunities.

Key Requirements

• Proven experience in campaign development and agency management.
• FMCG marketing experience is advantageous.
• Positive, proactive, and tenacious with a can-do attitude.
• Curious and open to challenge the status quo.
• Strong team player with the ability to drive and embrace change.
• Strong project management skills with the ability to lead cross-functional initiatives and deliver results on time.
• Excellent communication and stakeholder engagement skills, with the ability to influence at all levels.

Contact: F.A.O. UK Recruitment, Mller UK & Ireland, Shrewsbury Road, Market Drayton, Shropshire, TF9 3SQ